| Examining the use of YouTube as a Learning Resource in higher education: Scale development and validation of TAM model N Chintalapati, VSK Daruri Telematics and Informatics 34 (6), 853-860, 2017 | 214 | 2017 |
| Twitter-based sentiment analysis and topic modeling of social media posts using natural language processing, to understand people’s perspectives regarding COVID-19 booster … P Sv, JM Lorenz, R Ittamalla, K Dhama, C Chakraborty, DVS Kumar, ... Vaccines 10 (11), 1929, 2022 | 19 | 2022 |
| Review article current pharma research transdermal drug delivery system: A review A Arunachalam, M Karthikeyan, D Kumar, M Prathap, S Sethuraman, ... J. Curr. Pharma Res 1, 70-82, 2010 | 14 | 2010 |
| Determinants of holistic passenger experience in public transportation: Scale development and validation R Ittamalla, DVS Kumar Journal of Retailing and Consumer Services 61, 102564, 2021 | 13 | 2021 |
| The impact of social cues on passengers’ travel experience R Ittamalla, DVS Kumar The Service Industries Journal, 2018 | 13 | 2018 |
| Role of Customer Perceptions in the Usage of Electronic Payment Systems DVSK Thirupathi Chellapalli International Journal of Scientific & Technology Research 9 (2), 4336-4340, 2020 | 12 | 2020 |
| Role of service experience on vivid memory and loyalty R Ittamalla, DV Srinivas Kumar International Journal of Hospitality & Tourism Administration 22 (2), 190-212, 2021 | 9 | 2021 |
| Electronic payment systems: Role of demographics T Chellapalli, DVS Kumar SCMS Journal of Indian Management 13 (4), 41-52, 2016 | 6 | 2016 |
| A Study On Online Recruitment (E-Recruitment) Portals Adoption (Usage): Role Of Demographics In Kolkata City DVSK Thirupathi Chellapalli IUJ Journal Of Management 6 (1), 2018 | 3* | 2018 |
| Determinants of agri-hotel customers experience from the perspective of user-generated content: text mining analysis VVR Vinay Chittiprolu, Mohan Venkatesh Palani, D.V.Srinivas Kumar Academy of Marketing Studies Journal 24 (2), 1-15, 2020 | 2 | 2020 |
| Impact of Bots and Suspicious Accounts on Online Brand Personality and Brand Sentiment A. V. and D. V. Srinivas Kumar ASU International Conference in Emerging Technologies for Sustainability and …, 2024 | | 2024 |
| Customer Experience in the Magic World of Metaverse: Conceptual Framework of Customer Adoption of Metaverse A Kumar, DVS Kumar, M Khetarpal, RU Megha Immersive Technology and Experiences: Implications for Business and Society …, 2023 | | 2023 |
| Is Brand Identity Aligned with Brand Image on Instagram? An Empirics-First Investigation of the Indian Brands DVSK Anand V Asia Pacific Journal of Information systems 33 (3), 768~791, 2023 | | 2023 |
| An empirical investigation of the impact of service experience on emotions, satisfaction and loyalty for theme park visitors SKDV Rajesh Ittamalla International Journal of Business Excellence 26 (4), 477–497, 2022 | | 2022 |
| CUSTOMER EXPERIENCE OF BANKING SELF-SERVICE TECHNOLOGIES IN INDIA–AN EMPIRICAL STUDY T Chellapalli, DVS Kumar Fostering Resilient Business Ecosystems and Economic Growth: Towards the …, 2022 | | 2022 |
| Customer Experience Determinants: A Review in Online Purchase Context DVSK Rajesh ittamalla Asian Journal of Research in social Sciences and Humanities 8 (2), 105 to 115, 2018 | | 2018 |
| Factors affecting customer to shop online: A study in Indian context J Rathod, DV Kumar Asian Journal of Multidimensional Research (AJMR) 7 (11), 189-207, 2018 | | 2018 |
| Use of Social Media for Communication by Top Business Schools in India VSKD Nagapavan Chintalapati IUJ Journal of Management 5 (2), 13-18, 2017 | | 2017 |
| FACTORS AFFECTING CUSTOMER EXPERIENCE: ASTUDYIN THE CONTEXT OF RETAIL STORES DVSK Rajesh Ittamalla IMR-MANAGEMENT SPEAK 10 (1), 2017 | | 2017 |
| The Role of Electronic Social Media in Electoral Campaigning of Indian General Elections 2014 MF Ahmad, DVS Kumar Journal of Production Research & Management 5 (3), 28-33, 2015 | | 2015 |
Rajesh IttamallaAssistant Professor, Entrepreneurship & Management; IIT HyderabadVerified email at em.iith.ac.in
