Mayank Jyotsna Soni

2015201620172018201920202021202220232 1 3 1 9 4 3 7 8

Mayank Jyotsna Soni

Indian Institute of Management Ranchi

Verified email at iima.ac.in - Homepage


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
An Examination of Response of Consumers with Different Levels of Uniqueness to Limited Quantity Offers MJ Soni, A Koshy Vikalpa 41 (3), 209-221, 2016	20	2016
Effects of varying involvement level within a television program on recall of cognitive versus affective advertisement MJ Soni Journal of Consumer Marketing 34 (4), 338-348, 2017	15	2017
Impact of Quantity Scarcity and Time Scarcity Appeals on Consumers’ Response: Role of Need for Uniqueness and Deal Proneness MJ Soni	4	2013

The system can't perform the operation now. Try again later.

Articles 1–3

Citations per year