| Inspired and Engaged: Decoding MASSTIGE Value in Engagement M Das, V Saha, A Roy International Journal of Consumer Studies, 2021 | 72 | 2021 |
| Bandwagon vs Snob Luxuries: Targeting Consumers based on Uniqueness Dominance M Das, M Habib, V Saha, C Jebarajakirthy Journal of Retailing and Consumer Services 61, 2021 | 72 | 2021 |
| Uniqueness and luxury: A moderated mediation approach C Jebarajakirthy, M Das Journal of Retailing and Consumer Services 60 (May 2021), 102477, 2021 | 65 | 2021 |
| Impact of acculturation to western culture (AWC) on western fashion luxury consumption among Gen-Y consumers in the Asia-Pacific region M Das, C Jebarajakirthy Journal of Retailing and Consumer Services 56, 102179, 2020 | 65 | 2020 |
| Predicting Collaborative Consumption Behavior: A Meta-Analytic path analysis of the theory of planned behaviour M Ashaduzzaman, C Jebarajakirthy, W Scott, HI Maseeh, M Das, ... European Journal of Marketing 56 (4), 968-1013, 2022 | 63 | 2022 |
| How self-construal drives intention for status consumption: A moderated mediated mechanism C Jebarajakirthy, M Das Journal of Retailing and Consumer Services 55 (C), 2020 | 53 | 2020 |
| Product specific values and personal values together better explains green purchase S Bhardwaj, N Sreen, M Das, A Chitnis, S Kumar Journal of Retailing and Consumer Services 74 (September 2023), 103434, 2023 | 51 | 2023 |
| “Standing out” and “fitting in”: understanding inspiration value of masstige in an emerging market context M Das, V Saha, MS Balaji Journal of Product & Brand Management, 2021 | 50 | 2021 |
| Cultural Consequences of Brands' Masstige: An Emerging Market Perspective M Das, V Saha, C Jebarajakirthy, A Kalai, N Debnath Journal of Business Research 146 (10.1016/j.jbusres.2022.03.081), 338-353, 2022 | 44 | 2022 |
| How consumption values and perceived brand authenticity inspire fashion masstige purchase? An investigation M Das, C Jebarajakirthy, A Sivapalan Journal of Retailing and Consumer Services 68, 103023, 2022 | 42 | 2022 |
| Understanding on-the-go consumption: A retail mix perspective C Jebarajakirthy, M Das, I Maggioni, S Sands, M Dharmesti, C Ferraro Journal of Retailing and Consumer Services 58, 102327, 2021 | 34 | 2021 |
| Acculturation and apparel store loyalty among immigrants in Western countries M Ashaduzzaman, C Jebarajakirthy, M Das, A Shankar Journal of Marketing Management 37 (5-6), 488-519, 2021 | 31 | 2021 |
| Deciphering in-store-online switching in multi-channel retailing context: Role of affective commitment to purchase situation C Jebarajakirthy, M Das, D Shah, A Shankar Journal of Retailing and Consumer Services 63 (November 2021), 2021 | 29 | 2021 |
| Ethnic Identity Impact on Consumers’ Ethnocentric Tendencies: The Moderating Role of Acculturation and Materialism M Das, D Mukherjee Management and Labour Studies 45 (1), 31-53, 2020 | 29 | 2020 |
| The effect of customers' brand experience on brand evangelism: The case of luxury hotels S Purohit, LD Hollebeek, M Das, V Sigurdsson Tourism Management Perspectives, 10.1016/j.tmp.2023.101092 46 (March 2023 …, 2023 | 26 | 2023 |
| Cosmopolitanism, materialism, consumer ethnocentrism and consumer behaviour: Evidence from aboriginal Tripuri Tribe of India M Das, D Mukherjee IIM Kozhikode Society & Management Review 8 (2), 104-119, 2019 | 26 | 2019 |
| High and Low Impulsive Buying in Social Commerce: A SPAR-4-SLR and fsQCA Approach M Das, A Roy, J Paul, V Saha IEEE Transactions on Engineering Management, 10.1109/TEM.2022.3173449, 1-15, 2022 | 23 | 2022 |
| Metaverse integration challenges: An in-depth ISM and MICMAC analysis N Mkedder, M Das Journal of Retailing and Consumer Services 77 (https://doi.org/10.1016/j …, 2024 | 20 | 2024 |
| Exploring the privacy concerns of smartphone app users: a qualitative approach HI Maseeh, S Nahar, C Jebarajakirthy, M Ross, D Arli, M Das, M Rehman, ... Marketing Intelligence & Planning 41 (7), 945-969, 2023 | 14 | 2023 |
| A Study on Consumer Ethnocentrism and Social Comparison in Rural India: Implications for Marketing Strategy. M Das, V Saha South Asian Journal of Management 24 (1), 141-164, 2017 | 14 | 2017 |
Charles JebarajakirthyAssociate Professor of Marketing at Sunway UniversityVerified email at sunway.edu.my
