| An Empirical Study On Customer Experience And Customer Engagement Towards Electric Bikes With Reference To Bangalore City BZ Mohammed, PM Kumar, S Thilaga, M Basha Journal of Positive School Psychology, 4591-4597, 2022 | 81 | 2022 |
| Construction Of An Optimal Portfolio Using The Single Index Model: An Empirical Study Of Pre And Post Covid 19 K Reddy, ML SN, S Thilaga, MM Basha Journal of Pharmaceutical Negative Results, 406-417, 2023 | 34 | 2023 |
| A Study on Effects of Glass Ceiling on Women Career Development in Academia with Special Reference to HEI’s in Ibra ST Reshma D’sa, Sana Al Rahbi, Rahma Al Harthy, Hagar Al Hagar Open Journal of Social Sciences 11 (No.1), 232-242, 2023 | 5 | 2023 |
| A Study on the Impact of Social Media on Millennial consumers' decision making process DA Kumudha, S Thilaga International Journal of Information and Futuristic Research 3 (8), 2910-2917, 2016 | 5 | 2016 |
| Buying Behaviour of Consumers with regard to Softdrinks with reference to Coimbatore City A Kumudha, S Thilaga International Journal of Research in Computer Application & Management 3 (11 …, 2013 | 5 | 2013 |
| Exploring the role of social media in information sharing AGS Deepa J, S Thilaga Journal of the Oriental Institute 72 (0030-5324), 31-41, 2024 | | 2024 |
| Commerce 5.0 Future-Proofing Businessess in the 6G Security Landscape JAD Uchit Kapoor, S Thilaga, Manish Gupta, Nikhil Polke Security Issues and Solutions in 6G Communications and Beyond, 300, 2024 | | 2024 |
| A Literature Review on the Impact of Social Media and its role in marketing A Kumudha, S Thilaga International Journal of Information and Futuristic Research 3 (8), 2949-2955, 2016 | | 2016 |
| An impact of Social Media on Consumer Decision making process S Thilaga Emerging Trends in Consumer Behaviour, 60, 2016 | | 2016 |
| A study on Customer Relationship Management in Indian Retail Market S Thilaga Customer Relationship Management, 127-134, 2014 | | 2014 |
| Role of Community Radio in Rural Development - A conceptual study Globalized Approach towards a Paradigm Shift in Women and Young Adult …, 2014 | | 2014 |
| A Literature Review on the Role of Mass Media in Rural Development A Kumudha, S Thilaga International Journal of Research in Computer Application & Management 4 (1 …, 2014 | | 2014 |
| Buying Behaviour of Consumers with regard to Softdrinks S Thilaga International Marketing in Asia Pacific – Issue and Challenges, 2013 | | 2013 |
| Trends, Issues and Challenges in Indian Retail Industry S Thilaga Innovative Management Practices for Sustainable Development, 2013 | | 2013 |
| Consumer Buying Behaviour towards FMCG Products in Rural Marketing S Thilaga Management Practices at Cross Roads: Challenges and Opportunities, 2012 | | 2012 |
| Consumer’s buying behaviour towards Organised Retailing with reference to Coimbatore City S Thilaga Emerging Markets and Issues in Management, 2012 | | 2012 |
Mahabub Basha SAssistant Professor, Department of Commerce and ManagementVerified email at iibsonline.com
