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Reena M
Reena M
K J Somaiya Institute of Management Studies and Research
Verified email at somaiya.edu
Title
Cited by
Cited by
Year
Consumers’ behavior in conversational commerce marketing based on messenger chatbots
R Mehta, J Verghese, S Mahajan, S Barykin, S Bozhuk, N Kozlova, ...
F1000 Reasearch, 2022
432022
Impact of Personalized Social Media Advertisements on Consumer Purchase Intention.
M Reena, K Udita
Annals of the University Dunarea de Jos of Galati: Fascicle: I, Economics …, 2020
222020
Social Entrepreneurship: A Form of Social Responsibility in India
R Mehta, J Jain
Professional Panorama 2 (2), 28-47, 2015
52015
Responsible Corporate Governance through Whistle Blowing
MR Arekar.K.
Research Journal in Organizational Psychology and Educational Studies, 7-11, 2013
2*2013
Antecedents & Consequences of Online Apparel Purchases Among the Youth
KJ Somaiya
IOP Conference Series: Materials Science and Engineering 940 (1), 012068, 2020
12020
A study on types of internal CSR affecting indolent of employees and owner’s in SMEs: an Indian perspective
R Mehta, K Arekar, R Jain
International Conference on Technology and Business Management, March, 24-26, 2014
12014
Prospects for using charity lotteries in social marketing
RM Sergey Evgenievich Barykin 1, Svetlana Bozhuk1, Nelli Kozlova1, Nataliia ...
F1000 Research, 2022
2022
Transforming Consumer Consumption patterns in the digital age, socially conscious consumption Behaviour towards zero waste lifestyle.
R Mehta, N Kozlova, S Bozhuk.
Global Challenges of Digital Transformation of Markets, Nova Science …, 2021
2021
Sundaram Multi Pap Ltd.: Reviving Fortunes
R Mehta, S Talwar
Ivey Publishing, 2019
2019
Inferring casual relations among key change management variable: a structural equation modelling approach
M R.
International Journal of Indian Culture and Business Management 18 (2), 152-183, 2019
2019
The interplay of the Firm Value, Corporate Governance and Performance of a Firm: A Structural Modelling Approach”
DST Dr.Reena Mehta
Proceedings of Cross-Culture Conference 2018, 55-64, 2018
2018
Impact of Social Media on Corporate Reputation of Banks in India: A customer's Perspective in India
R Mehta
Bank Parikrama, 2018
2018
“Payment Banks: Change in Financial services landscape in India”
AN Dr. Reena Mehta, Dr. Shalini Talwar
Professional Panorama 4 (1), 1-15, 2017
2017
Jet Etihad Strategic Alliance: The Road Ahead
R Mehta, S Talwar
International Islamic University of Malaysia, IIUM Journal of Case Studies …, 2017
2017
“Strategic CSR as a measure of damage control”
BV 1Dr.Reena Mehta, 2Abhijit Khadilkar
IOSR Journal of Business and Management (IOSR-JBM), 01-08, 2016
2016
“Case of Intellectual Shoplifting”
DRM Dr. Satish Ailawadi
IOSR Journal of Business and Management 5, 25-26, 2015
2015
The Difficulty of Being Good: On the Subtle Art of Dharma
RA Mehta
Prabandhan: Indian Journal of Management 8 (1), 46-49, 2015
2015
What CEOs Really Wants from You”
DR Mehta
South Asian journal of Management 21 (2), 175-176, 2014
2014
Case Study: Crispy Growth: Balaji Wafers
R Mehta
The Case Centre, 2014
2014
Follow Every Rainbow
R Mehta
Business Perspectives and Research 2 (2), 65-66, 2014
2014
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