| Neuromarketing: The New Science of Advertising S Kumar Universal Journal of Management 3 (12), 524-531, 2015 | 68 | 2015 |
| Children Influence in The Process of Family Purchase … S kumar ResearchersWorld -Journal of Arts, Science & Commerce 4 (3(1)), 34-44, 2013 | 32* | 2013 |
| Influence of Product Placements in Films and Television on consumers Brand Awareness S Kumar Archives of Business Research 5 (2), 2017 | 31 | 2017 |
| Representation of Women in Advertisements S kumar International Journal of Advanced Scientific Technologies in Engineering and …, 2017 | 27 | 2017 |
| Degree of children influence on parents buying decision process S Jeevananda, S Kumar European Journal of Business and Management 4 (14), 49-57, 2012 | 20* | 2012 |
| A Study on Consumer Perception Regarding Private Label Branding in India S Kumar, M Kothari European Journal of Business and Management 7 (10), 225-232, 2015 | 16 | 2015 |
| Consumer Preference Towards Private Label Brands with Reference to Retail Apparel in India S Kumar Indian journal of marketing 49 (7), 2019 | 13 | 2019 |
| CO-CREATION A NEW METHOD OF BUILDING BRAND LOYALTY & INNOVATION S Kumar International Journal of Management (IJM) 9 (6), 13-23, 2018 | 12 | 2018 |
| The Impact of Television Advertisements on Children in the Process of family purchase decision S Kumar International Journals of Marketing and Technology 3 (7), 182-192, 2013 | 4 | 2013 |
| Students’ Satisfaction with Remote Learning During the COVID-19 Pandemic: Insights for Policymakers S Kumar, AK Janardhanan, S Khanna, RM William, S Saha Prabandhan: Indian Journal of Management 16 (9), 43-60, 2023 | 3 | 2023 |
| Impact of helpful reviews on customer purchase intention with special reference to mobile phone reviews K Rawat, S Kumar International Journal of Management and Sustainability 12 (1), 1-12, 2023 | 2 | 2023 |
| Shock advertising and its impact on the younger Generation S Kumar Advances in Economics and Business Management(AEBM) 3 (6), 653-657, 2016 | 2 | 2016 |
| Influence of electronic word of mouth on high value product's purchase decision S Kumar, S Onkar, D Kumar ZENITH International Journal of Business Economics & Management Research 3 …, 2013 | 2 | 2013 |
| Strengthening Supply Chain Management Through Technology A Sridharan, S Kumar Handbook of Research on Blockchain Technology and the Digitalization of the …, 2023 | 1 | 2023 |
| Research Note ATM Usage Price in India S Kumar The IUP Journal of Operations Management 13 (3), 2014 | 1 | 2014 |
| The role of major-sport event cricket with respect to consumer perception and attitude towards ambush marketing S Kumar, V Agawane International Journal of Business and Management Invention 2 (10), 76-81, 2013 | 1 | 2013 |
| CHILDREN INFLUENCE ON FAMILY PURCHASE DECISION S Kumar Christ University, 2012 | 1 | 2012 |
| Factors Influencing Purchase Intention of Online Shopping Customers: A Review of the Existing Literature S Kumar, K Rawat, P Babu, R Mathew Globalized Consumer Insights in the Digital Era, 186-208, 2024 | | 2024 |
| The rise of new age social media influencers and their impact on the consumers' reaction and purchase intention S Kumar, P Nair, A Sridharan International Journal of Business and Emerging Markets 16 (1), 89-106, 2024 | | 2024 |
| Influencing the Influencers Through Co-Creation: Approaches to Successful Brand Strategies P Nair, S Kumar Using Influencer Marketing as a Digital Business Strategy, 129-146, 2024 | | 2024 |
Shiv Onkar Deepak KumarHead of Data ScienceVerified email at straive.com
