| Responsible marketing and its impact on business performance: A longitudinal study K Mandal, S Banerjee Journal of Nonprofit & Public Sector Marketing 31 (2), 115-138, 2019 | 11 | 2019 |
| Advertisement vs societal based marketing communication: An empirical analytic comparison vis-a-vis profit contribution S Banerjee, K Mandal Indian Journal of Marketing 48 (6), 7-21, 2018 | 8 | 2018 |
| An empirical comparison between societal expenditure and marketing expenditure on bank’s performance K Mandal, S Banerjee Global Business Review 18 (2), 509-523, 2017 | 8 | 2017 |
| Differences in opinion between industry and academia in relation to relevant issues on academic service quality: a study on management education CK Banerjee, K Mandal Vidyasagar University, Midnapore, West-Bengal, India, 2013 | 8 | 2013 |
| Service quality gap measurement in pharmaceutical educational institutes: an empirical analysis for model development K Mandal, H Gupta Indian Journal of Pharmaceutical Education and Research 52 (3), 351-362, 2018 | 7 | 2018 |
| A search for measuring quality in engineering education: an empirical study K Mandal, CK Banerjee ZENITH International Journal of Business Economics and Management Research 2 …, 2012 | 7 | 2012 |
| In search of service quality gap in pharmaceutical education: An alternative approach H Gupta, K Mandal International Journal of Applied Business and Economic Research 14 (12), 8563-80, 2016 | 6 | 2016 |
| Is ‘societal expenditure’an alternative route to business success? an empirical study K Mandal, S Banerjee Journal of Advanced Management Science Vol 3 (1), 2015 | 6 | 2015 |
| Gap versus performance based measure of pharmaceutical education service quality: an empirical comparison K Mandal, H Gupta Indian Journal of Pharmaceutical Education and Research 53 (3), 421-434, 2019 | 5 | 2019 |
| Development of a construct for measuring the performance of engineering and technology program: A confirmatory factor analysis approach K Mandal, C Banerjee Proc. International Conference on Business and Information Management, ICBIM …, 2012 | 5 | 2012 |
| In Search of Performance Gap of education service providers: An Empirical analysis based on engineering education sector of West Bengal K Mandal, CK Banerjee ipedr. com 32, 26-33, 2012 | 5 | 2012 |
| An empirical identification of performance gap in engineering education program from the perspective of stakeholders K Mandal, CK Banerjee International Journal of Trade, Economics and Finance 3 (4), 281, 2012 | 4 | 2012 |
| Economic price searching, quality seeking, value deriving behavior of women and their relationship with demographics and loyalty: An empirical study S Roy, K Mandal Indian Journal of Marketing 51 (5-7), 32-47, 2021 | 3 | 2021 |
| Is" CSR" Expenditure or an Investment? Empirical Examination S Banerjee, K Mandal International Journal of Innovation, Management and Technology 5 (5), 344, 2014 | 3 | 2014 |
| Is trust influencing longer business relationship? An empirical study K Mandal, I Otola, K Roy Proceedings of the 3rd International Conference Contemporary Issues in …, 2020 | 2 | 2020 |
| An Empirical Study on Consumer Societalness and Perception towards Social Responsibility Activities of the Corporation K Mandal, S Banerjee, S Saha Paradigm 22 (1), 46-64, 2018 | 1 | 2018 |
| Student Orientations towards course and its impact: an empirical study on pharmacy student H Gupta, K Mandal, D Das International Journal of Economic Research 14 (8), 397-406, 2017 | 1 | 2017 |
| What Content of Information Customers Want from aTourism Website? An Empirical Study for Latent Factors Identification K Mandal, MD Banerjee Lecture Notes on Information Theory Vol 2 (3), 2014 | 1 | 2014 |
| A comparison of academia and industry perceptions of an ideal hospitality management programme CK Banerjee, K Mandal International Journal of Services, Economics and Management 4 6 (2), 146-162, 2014 | 1 | 2014 |
| Internal Marketing Orientation, Customer Satisfaction and Profitability: An Empirical Enquiry R Chattopadhyay, K Mandal Interdisciplinary Research in Technology and Management, 472-480, 2021 | | 2021 |
Iwona OtolaPolitechnika Częstochowska Verified email at wz.pcz.pl
Iwona OtolaPolitechnika Częstochowska Verified email at wz.pcz.pl