| A study on attributes influencing the purchasing behaviour of apparel consumers in organized outlets DYRK Prasad African Journal of Business Management 6 (45), 11294-11303, 2012 | 30 | 2012 |
| A Study on the role of Work-Life Balance Practices on Employee Retention in Pharma Sector–An Empirical Study PA Khan, YR Prasad Management Today 6 (3), 152-157, 2016 | 1 | 2016 |
| A Study on the Various Welfare Measures and Their Impact on Employee Satisfaction with Reference to Sugar Industry in India DYRK Prasad International Journal of Organizational Behaviour & Management Perspectives …, 2014 | 1 | 2014 |
| A Study on the role of consumer service on consumer loyalty in Indian Grocery retailing DYRK Prasad SUMEDHA Journal of Management 2 (3), 85-102, 2013 | 1 | 2013 |
| Mall Management Strategies for Enhancing the Retailers‟ Satisfaction YR Prasad, MSRS Giri | | 2020 |
| A Study on the role of Work-Life Balance Practices on Employee Retention in Pharma Sector DYRK Prasad International Journal of Management studies 6 (3), 152-157, 2016 | | 2016 |
| A Study on Mediators' Paradigm on Retailer Merchandising Decisions with reference to Consumer Durables DYRK Prasad International Journal of Retailing and Rural Business Perspectives 5 (3 …, 2016 | | 2016 |
| A Study on the Profitability of street Vendors DYRK Prasad International Journal of Business Quantitative Economics and Applied …, 2015 | | 2015 |
| The effect of retail format attributes on retail format choice, consumers’ patronage behaviour in food and grocery retailing in India – A Study DYRK Prasad South Asian Journal of Marketing & Management Research 3 (8), 126-149, 2013 | | 2013 |
| Consumer Dynamics and Marketing Strategies in the globalized Economic era MSRSG Dr. Y Rama Krishna Prasad, PB Appa Rao, KVS Raju | | 2013 |
| Effect of Shopper Characteristics in Choice of a Retail Format in Food and Grocery Retailing in India DYRK Prasad International Journal of Management studies 3 (1), 43-62, 2013 | | 2013 |
| A Study on the Effect of Shopping Motives in Store Patronage Behaviour in Food and Grocery Retailing YRK Prasad International Journal of Management studies 1 (1), 43-56, 2011 | | 2011 |
| Store Choice Behaviour in Food and Grocery Retailing in India- An Empirical Analysis” Journal of Management RPY Jayasankaraprasad, Ch Dr. RamachandraAryasri.A Journal of Managemen 6 (1), 28-61, 2010 | | 2010 |
