| Rural marketing: targeting the non-urban consumer. SK Velayudhan Rural marketing: targeting the non-urban consumer., 2007 | 138 | 2007 |
| Dissemination of solar photovoltaics: a study on the government programme to promote solar lantern in India SK Velayudhan Energy policy 31 (14), 1509-1518, 2003 | 102 | 2003 |
| Understanding consumer's attitude towards retail store in stockout situations L Rani, SK Velayudhan Asia Pacific Journal of Marketing and Logistics 20 (3), 259-275, 2008 | 45 | 2008 |
| Outshopping in rural periodic markets: a retailing opportunity S Kumar Velayudhan International Journal of Retail & Distribution Management 42 (2), 151-167, 2014 | 30 | 2014 |
| Consumer evaluation of brand extensions: Comparing goods to goods brand extensions with goods to services J Ramanathan, SK Velayudhan Journal of Brand Management 22, 778-801, 2015 | 25 | 2015 |
| Aravind eye care system: providing total eye care to the rural population SK Velayudhan, MR Sundaram, RD Thulasiraj Richard Ivey School of Business Foundation, 1-17, 2011 | 13 | 2011 |
| Market justification for policy on small enterprise development SK Velayudhan Small Business Economics 22, 111-120, 2004 | 7 | 2004 |
| Influence of antecedents of expectations on perceived quality: a study of rural and urban subcultures SK Velayudhan International journal of Indian Culture and Business Management 16 (4), 438-459, 2018 | 6 | 2018 |
| Comparing consumer evaluations of services-to-services brand extensions with services-to-goods J Ramanathan, SK Velayudhan Marketing Intelligence & Planning 35 (7), 877-891, 2017 | 6 | 2017 |
| Buyer behavior in Rural Markets: A Study of Soap Market SK Velayudhan Productivity, July-December 39 (2), 1998 | 5 | 1998 |
| Small business marketing: Need for specialised skills V Kumar Entrepreneurship and Innovation: Models for Development, Sage, New Delhi …, 1998 | 4 | 1998 |
| Rural Market Response—A Tentative Study SK Velayudhan, B Suri Management and Labour Studies 21 (1), 1996 | 4 | 1996 |
| Urban Preferences and Divided Rural Market: Search for a Framework SK Velayudhan Indian Journal of Marketing 24 (4), 5-9, 1995 | 4 | 1995 |
| Influence of economic benefits and social interaction on buyer participation in a rural retail institution: study of an Indian periodic market SK Velayudhan International Journal of Rural Management 18 (2), 232-249, 2022 | 3 | 2022 |
| Relevance of rural periodic markets: a review SK Velayudhan Indian Institute of Management Kozhikode, 2016 | 3 | 2016 |
| Rural Markets: Understanding Consumers & Developmental Issues SK Velayudhan, G Sridhar Excel Books, 2010 | 3 | 2010 |
| Marketing to rural consumers: Understanding and tapping the rural market potential SK Velayudhan, G Sridhar Excel Books, 2009 | 3 | 2009 |
| Rural Market Response-A Tentative Study V Sanal Kumar, B Suri Management and Labour Studies 21, 16-23, 1996 | 3 | 1996 |
| Targeting the Non Urban Consumer, Sanal Kumar Velayudhan R Marketing Indian Institute of Management, Kozhikode, 0 | 3 | |
| Differences in Perception of Value Between Urban and Rural Consumers SK Velayudhan Indian Institute of Management Kozhikode, 2013 | 2 | 2013 |
G. SridharProfessor, Indian Institute of Management, KozhikodeVerified email at iimk.ac.in
G. SridharProfessor, Indian Institute of Management, KozhikodeVerified email at iimk.ac.in