| Challenges of Selling Luxury Motorcycle Brands in India. R Attri, R Bairagi IUP Journal of Brand Management 14 (4), 2017 | 6 | 2017 |
| Marketing organic products: challenges and opportunities for a sustainable living R Attri, R Bairagi Emerald Emerging Markets Case Studies 13 (1), 1-30, 2023 | 1 | 2023 |
| Guthali–Challenges in marketing Indian handicrafts and handloom R Attri, R Bairagi Emerald Emerging Markets Case Studies 12 (1), 1-23, 2022 | 1 | 2022 |
| Enduring Business Challenges–Chronicle of a Foodpreneur R Attri, R Bairagi Developing Resilience in Disruptive Times: Insights from Strategic Management, 2021 | | 2021 |
| Triumph Motorcycles: vrooming for increased market share in India R Attri, R Bairagi The CASE Journal 16 (3), 307-326, 2020 | | 2020 |
| A STUDY OF HAPPINESS QUOTIENT IN HIGHER EDUCATIONAL INSTITUTE R Attri, R Bairagi Advance and Innovative Research, 12, 2018 | | 2018 |
| Performance management system–Core Business School R Attri, R Bairagi The CASE Journal 13 (2), 294-307, 2017 | | 2017 |
| Women Skill Development at RVTI-Indore-Opportunities and Challenges Dr. Rekha Attri Dr. Pooja Kushwaha MR Bairagi | | |
