| Measuring the effectiveness of online advertisement in recalling a product: An empirical study DS Chaubey, LS Sharma, M Pant Management Convergence 4 (2), 2015 | 20 | 2015 |
| Examining the effect of marketing innovations on GPMA: A study using the PLS–SEM Approach M Pant, AS Virdi, DS Chaubey Global Business Review 21 (4), 1025-1036, 2020 | 16 | 2020 |
| Analyzing marketing strategies and its impact on consumer’s purchase intentions and purchase behavior of green products DS Chaubey, M Pant International Journal of Applied Business and Economic Research 15 (22), 1, 2017 | 11 | 2017 |
| Examining the Moderating Effect of Green Product Knowledge on Green Product Advertising and Green Product Purchase Intention: A Study Using SmartPLS SEM Approach A Sayal, M Pant International Journal of Asian Business and Information Management 13 (1), 1-16, 2022 | 8 | 2022 |
| Understanding the Mediating Effect of Word of Mouth on Green Products Purchase Intention M Pant, A Sayal, MT Intezar, VK Tangri International Journal of Recent Technology and Engineering 8 (3S2), 21-24, 2019 | 3 | 2019 |
| Sustainability and Scalability of Green Product Purchase Intention M Pant, AS Virdi SSRN, 2018 | 2 | 2018 |
| “Regularizing the Irregular”-Strategies to integrate the sprite of MOOCs in Higher Education O Gupta, M Pant, MA Chamoli Webology 18 (3), 1143-1150, 2021 | 1 | 2021 |
| An Exploratory Study On The Moderating Effect Of E–Wom Through Green Knowledge On Green Purchase Intention M Pant, MO Gupta, MK Ojha Ilkogretim Online 20 (2), 2440-2451, 2021 | 1 | 2021 |
| Psychological Mapping of Consumer Toward Mobile Number Portability: An Empirical Study DS Chaubey, M Pant Management Convergence 3 (1), 2015 | 1 | 2015 |
| Learning in times of crisis: Insights into student, teacher, and parent experiences in Uttarakhand’s educational system during the COVID-19 pandemic AK Pant, MK Pant, I Sah A & V Publications 15 (2), 145-152, 2024 | | 2024 |
| Assessing the Effectiveness of Different Mass Communication Approaches Used for Government Medical Programs in Rural Areas of Uttarakhand P Joshi, O Gupta, M Pant, K Raina, B Sharma International Conference on Paradigms of Communication, Computing and Data …, 2023 | | 2023 |
| An exploratory study on the moderating effect of e-WOM through green knowledge on green purchase intention M Pant, R Kumar International Journal of Green Economics 17 (3), 230-240, 2023 | | 2023 |
| An Analysis Of The Impact Of Social Media Marketing On Consumer Engagement Process. JP Joshi, P Suri, M Pant Turkish Online Journal of Qualitative Inquiry 12 (6), 2021 | | 2021 |
| The Critical Evaluation Of Railway Station Service Quality In India MK Ojha, M Pant Ilkogretim Online 20 (2), 2793-2805, 2021 | | 2021 |
| Analyzing the Mediating Effect of Invigorating Green Purchase Intention in the relation of Perceived value, customer experience and customer expectation on green product market … SJ Mayank Pant, Mohd Tariq Intezar International Journal of Economic Research 15 (3), 1 - 13, 2018 | | 2018 |
| Determinants of brand equity in hair care products: An empirical study M Pant, DS Chaubey, SS Saini International Journals of Marketing and Technology 2 (12), 78-97, 2012 | | 2012 |
| Mediating Role of Engagement from Digital Narrative and Post Sentiment on Intention D Uniyal, M Pant, A Sayal Available at SSRN 4988265, 0 | | |
| An Analytical Study on Green Product Market Agility with Specific Reference to Consumers of Uttarakhand M Pant Dehradun, 0 | | |
| Analysing the moderation effect of advertisement and word of mouth on green purchase intention M Pant, R Kumar, MT Intezar, O Gupta, S Chaudhary, AK Painoli | | |
| Environmental Impact of digital marketing on purchase intension towards green products AN IPMA ANALYSIS USING PLS SEM APPROACH M Pant, D Panwar, MS Chaudhary, S Kumar | | |
Prof (Dr) .Dhani Shanker Chaubey(Ret...Uttaranchal University, Dehradun, IndiaVerified email at uttaranchaluniversity.ac.in
