| Role of relationship marketing in competitive marketing strategy N Kanagal Journal of Management and Marketing Research 2 (1), 1-17, 2009 | 242 | 2009 |
| Role of relationship marketing in competitive marketing strategy NB Kanagal Journal of Management and Market Research 2 (July), 2009 | 242 | 2009 |
| Innovation and product innovation in marketing strategy NB Kanagal Journal of Management and Marketing Research 18 (February), 2015 | 172 | 2015 |
| An extended model of behavioural process in consumer decision making NB Kanagal International Journal of Marketing Studies 8 (4), 87-93, 2016 | 58 | 2016 |
| Conceptualization of perceived value pricing in strategic marketing NB Kanagal Journal of Management and Market Research, 2013 | 20 | 2013 |
| Promotions as market transactions NB Kanagal Journal of Management and Market Research, 2013 | 15 | 2013 |
| Issues in marketing strategy implementation NB Kanagal International Business Research 9 (11), 16-28, 2016 | 8 | 2016 |
| Conceptualizing objective setting and metrics in marketing strategy NB Kanagal | 7 | 2014 |
| Customer Value Proposition and its Linkages in Marketing Strategy NB Kanagal Academy of Taiwan Business Management Review, 2012 | 3 | 2012 |
| Customer-product interfacing: strategy for consumer durables NB Kanagal, S Ramesh Kumar | 2 | 1998 |
| An essay on the realm of performance control in marketing strategy NB Kanagal Journal of Management and Marketing Research 20, 2016 | | 2016 |
| Intent and capturing intent in marketing strategy NB Kanagal Academy of Taiwan Business Management Review 18 (2), 2015 | | 2015 |
| An essay on aspects of probability in marketing strategy NB Kanagal Academy of Taiwan Business Management Review, 2014 | | 2014 |
| Cross section pooling as against time series pooling in market analysis NB Kanagal Academy of Taiwan Business Management Review 9 (3), 150-159, 2013 | | 2013 |
| Assessment of Aggregate Interaction Effect and Aggregate Persistence Effect in Market Share Analysis NB Kanagal Academy of Taiwan Business Management Review 7 (1), 2011 | | 2011 |
| Issues in Internal Analysis for Competitive Marketing Strategy NB Kanagal Academy of Taiwan Business Management Review 6 (3), 2010 | | 2010 |
| Long run equilibrium and its impact on brand choice and market share analysis NB Kanagal Available at SSRN 325046, 2002 | | 2002 |
| The best mix for a market fix (High Technology Initiatives in Marketing Research) NB Kanagal Strategic Marketiing, 2000 | | 2000 |
| Power of the e-commerce brand NB Kanagal Indian Management, 2000 | | 2000 |
| Forming strategic alliances: Issues in conceptualization NB Kanagal IIMB Management Review, 1999 | | 1999 |
