| Understanding consumers' showrooming behaviour: a stimulus–organism–response (SOR) perspective S Arora, RR Parida, S Sahney International Journal of Retail & Distribution Management 48 (11), 1157-1176, 2020 | 67 | 2020 |
| Cultural influence on brand loyalty of rural consumers in the Indian context RR Parida, S Sahney Journal of Asia Business Studies 11 (1), 60-72, 2017 | 29 | 2017 |
| Drivers of showrooming behaviour: insights from integrated perspectives S Arora, S Sahney, RR Parida International Journal of Retail & Distribution Management 50 (3), 398-413, 2022 | 17 | 2022 |
| Exploration of Indian rural markets and marketing RR Parida, S Sahney Asia Pacific Journal of Marketing and Logistics 30 (2), 297-308, 2018 | 8 | 2018 |
| Indian MBA: A paradigm shift RR Parida Asian Journal of Management 8 (1), 87-91, 2017 | 2 | 2017 |
| A qualitative exploration to understand consumers' meat preferences in an emerging market through the TPB model RR Parida, M Gadekar British Food Journal 126 (3), 1065-1082, 2024 | 1 | 2024 |
| Issues and Challanges of Business & Skill Perspective in India RR Parida International Conference on Issues and Challanges of Business in Emerging …, 2019 | | 2019 |
| Sociography and Brand Loyalty in Indian rural market RR Parida The 12th NASMEI CONFERENCE 2018: An International Marketing Conference in …, 2018 | | 2018 |
| IS GENDER RELEVANT IN MANAGEMENT? RR Parida Teorija in Praksa 55 (3), 2018 | | 2018 |
| If you were mine RR Parida Mellifluous The threads of poetry (ISBN 978-93-86242-26-6) 1, 80, 2018 | | 2018 |
| URBANIZATION, WATER AND GOVERNANCE- A SUSTAINABLE PERSPECTIVE RR Parida XUB sustainability Summit 2018 1 (1), 81, 2018 | | 2018 |
| Varying Perspectives on the Indian Rural Market and Impact of Select Psychographic and Sociographic Factors on Brand Loyalty RR Parida IIT Kharagpur, 2018 | | 2018 |
| Sociographics of Rural Consumers in India RR Parida International Conference on Rural Management @XUB/XIMB 1 (1), 2017 | | 2017 |
| BABA RAMDEV: The Marketing Guru RR Parida Management Doctoral Colloquium, IIT Kharagpur, 2017 | | 2017 |
| PSYCHOGRAPHIC IMPACT ON BRAND LOYALTY OF CUSTOMERS IN THE RURAL MARKET RR Parida 7th IIM Ahmedabad Conference on Marketing in Emerging Economies, 2017 | | 2017 |
| THE MONK WHO TOOK AWAY MARKET CHUNK: A CASE ON PATANJALI RR Parida Centurion Journal of Multidisciplinary Research, ISSN : 2395 6216 (PRINT) 2 …, 2016 | | 2016 |
| Culture and Brand Loyalty RR Parida IIM Calcutta-International conference on Marketing, MARCON-2014, 2016 | | 2016 |
| Impact of Psychograph on Brand Loyalty RR Parida 10th NASMEI International Marketing Conference 2016 1 (1), 2016 | | 2016 |
| Rural Society (Market), Psychographhy and Brand loyalty RR Parida IIM Kozhikode-International conference on Marketing, Technology and Society …, 2016 | | 2016 |
| Sustainable Indian MBA RR Parida XUB sustainability Summit-2016 1 (1), 2016 | | 2016 |
Sangeeta SahneyProfessor, Vinod Gupta School of Management, IIT kharagpur, West Bengal, IndiaVerified email at vgsom.iitkgp.ernet.in
