| IMPACT ON LEARNING HABIT AND ACADEMIC PERFORMANCE OF STUDENTS DVK DR.P.NITHYA PRIYA JOURNAL OF FOUNDATIONAL RESEARCH 31 (No. 2 (C)), 2023 | | 2023 |
| BUSINESS LAW DSR Dr. P. Nithya Priya MULTI SPECTRUM PUBLICATIONS 1, 1-101, 2023 | | 2023 |
| BRAND SWITCHING EFFECT ON UPI PAYMENT APPS Dr. P. Nithya Priya,Dr. Dr. R. Sudha,Dr. K. Mahalakshmi Journal of Oriental Institute 72 (02,No 5), 23-37, 2023 | | 2023 |
| A STUDY ON CUSTOMER PERCEPTION TOWARDS DIGITAL MARKETING STRATEGIES OF ZOMATO DSR Dr. P. Nithya Priya JOURNAL of THE ASIATIC SOCIETY OF MUMBAI 97 (No.04 (II)), 14-23, 2023 | | 2023 |
| Green Supply Chain Management DPNP Mrs.Kavitha Rohan Patil,Dr.Neethu Ann Georgie,Brajesh Choubey,Dr ... CENTRAL EUROPEAN MANAGEMENT JOURNAL 31 (No.2), 472-481, 2023 | | 2023 |
| BUSINESS ENTREPRENEURSHIP DRPN PRIYA ALPHA INTERNATIONAL PUBLCATIONS, 2022 | | 2022 |
| Barriers in the purchase of Eco-Friendly Products in Coimbatore District of Tamil Nadu DPNPDT Ambika Purakala 31 (May 20), 122-132, 2020 | | 2020 |
| Drivers and Barriers in Implementation of Green Hrm in It Companies in Coimbatore City DPNPDT Ambika Purakala 31 (26), 177-187, 2020 | | 2020 |
| A Case Study on current implementation of ICT in Arts and Science Colleges in Coimbatore P.Nithya Priya,Dr.A.Mohana Sundaram International Journal of Creative Research Thoughts 6 (2), 523-530, 2018 | | 2018 |
| Impact of Advertisement on children on –Parent’s View Dr.P.Nithya Priya,Dr.A.Mohana Sundaram Asia Pacific Journal of Research 1 (LXXXVI,), 133-139, 2018 | | 2018 |
| A study on Level of Awareness of College students on Consumer Protection Practices PNP Dr.A.Mohana Sundaram International Journal of Commerce and Management Research 4 (1), 48-51, 2018 | | 2018 |
| A study on online shopping and Issues PNPDAM Sundaram Role of Commerce in Inclusive growth and Sustainable Development of India, 25-28, 2016 | | 2016 |
| Women Entrepreneurship in India -Emerging issues and Challenges TA P.Nithya Priya Bonfring International journal of Industrial Engineering and Management …, 2015 | | 2015 |
