‪Chakkaravarthy Kumaresan R‬ - ‪Google Scholar‬

Chakkaravarthy Kumaresan R

Chakkaravarthy Kumaresan R

Ph.D. Research scholar,Alagappa Institute of Management, Alagappa University

Verified email at alagappauniversity.ac.in

Business Administration Marketing Management


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BRAND ASSOCIATIONS UNVEILED: A THEORETICAL INQUIRY THROUGH LITERATURE SYNTHESIS S Chandramohan EPRA International Journal of Economics, Business and Management Studies …, 2024		2024
Brand building challenges for fast moving consumer goods S Chandramohan World Journal of Advanced Research and Reviews 19 (3), 304-308, 2023		2023
Brand Awareness: Understanding its Role in Sales, Consumer Intentions, and Decision Making R Chakkaravarthy Kumaresan, S Chandramohan
AN INCLUSIVE AND COMPREHENSIVE EXPLORATION OF BRAND IMAGE: A CONCEPTUAL STUDY R Chakkaravarthy Kumaresan, S Chandramohan
The Effect of Greenwashing on Brand Equity: A Conceptual Study R Chakkaravarthy Kumaresan, S Chandramohan
EFFECT OF BRAND IMAGE ON CUSTOMER BASED BRAND EQUITY (CBBE) OF FAST MOVING CONSUMER GOODS S Chandramohan
A STUDY ON INFLUENCER MARKETING OF PERSONAL CARE PRODUCTS DURING COVID-19 PANDEMIC S Chandramohan
DIGITAL ADVERTISING: FACTORS INFLUENCING THE PURCHASE INTENTION OF FAST MOVING CONSUMER GOODS S Chandramohan
GREEN MARKETING AND BRAND EQUITY OF FMCG COMPANIES IN INDIA. S Chandramohan

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