| A Study on the Adoption of Electric Vehicles in India: The Mediating Role of Attitude A Khurana, VVR Kumar, M Sidhpuria Vision: The Journal of Business Perspective 24 (1), 23-34, 2020 | 223 | 2020 |
| Extending the TAM Model: Intention of Management Students to Use Mobile Banking: Evidence from India VVR Kumar, A Lal, T Mane Global Business Review 18 (1), 238-249, 2017 | 145 | 2017 |
| Three decades of green advertising–a review of literature and bibliometric analysis ND Agarwal, VVR Kumar Benchmarking: An International Journal 28 (6), 1934-1958, 2021 | 83 | 2021 |
| Student Perceptions on Artificial Intelligence (AI) in higher education VVRKR Raman ISEC 2022, 450-454, 2022 | 46 | 2022 |
| Trends of puffery in advertising–a bibliometric analysis KK Punjani, VV Ravi Kumar, S Kadam Benchmarking: An International Journal 26 (8), 2468-2485, 2019 | 39 | 2019 |
| Adoption of Self Service Technologies (SST)-A study on the intention of Management students to use Internet Banking Services VVR Kumar, SK Bose Journal of Contemporary Research in Management 8 (1), 47-58, 2013 | 17 | 2013 |
| Yoga: A Case of Reverse Innovation VVRKS Aanand Purushartha 8 (2), 12-18, 2016 | 16* | 2016 |
| Impact of advertising puffery and celebrity trustworthiness on attitude and purchase intent: A study on Indian youth KK Punjani, VVR Kumar Journal of Advances in Management Research 18 (5), 738-757, 2021 | 15 | 2021 |
| Impact of training and development interventions for diversity & inclusion: proposing an organizational schema DSKDVVR Kumar Development and Learning in Organizations, 1-5, 2023 | 14 | 2023 |
| Electrifying the future: analysing the determinants of electric vehicle adoption D Pandita, V Bhatt, VVR Kumar, A Fatma, F Vapiwala International Journal of Energy Sector Management 18 (6), 1767-1786, 2024 | 12 | 2024 |
| Cloud computing in agriculture: a bibliometric and network visualization analysis VVRKSJ Krunal K. Punjani, Kala Mahadevan, Angappa Gunasekaran Quality & Quantity, 2022 | 12* | 2022 |
| Developing a dual axis photoelectric tracking module using a multi quadrant photoelectric device BMLVBVVRKRJSHSBPRPATSV Mohanavel Energy Reports 8 (9), 1426-1439, 2022 | 12 | 2022 |
| Artificial intelligence application in e-commerce: Transforming customer service, personalization and marketing CP Gupta, VVR Kumar, A Khurana 2024 11th International Conference on Computing for Sustainable Global …, 2024 | 10 | 2024 |
| Extension of Technology Adoption Model (TAM) Intention to Use Internet Banking: Evidence from India. VV Kumar, SK Bose, PV Raghavan International Journal of Finance & Policy Analysis 3 (1), 2011 | 10 | 2011 |
| A study on migrating non-users to retail internet banking: evidence from India VVRKSK Bose International Journal of Business Information Systems 22 (3), 302-315, 2016 | 9 | 2016 |
| Using blockchain technology in credit rating industry to promote an innovative bond-pays model VVRK Krishna Iyer International Journal of Innovation Science, -, 2021 | 8* | 2021 |
| Two Decades of Brand Personality: A Bibliometric Review of the Dimensions. A Khurana, VVR Kumar SCMS Journal of Indian Management 16 (2), 103-117, 2019 | 8 | 2019 |
| Three decades of house purchase decisions: a scoping review and thematic classification J Abhang, VV Ravi Kumar International Journal of Housing Markets and Analysis 17 (5), 1243-1266, 2024 | 7 | 2024 |
| Customer-defined market orientation, brand image and customer satisfaction: A mediation approach MR Khan, NR Khan, VVR Kumar, VK Bhatt, F Malik Sage Open 12 (4), 21582440221141860, 2022 | 7 | 2022 |
| Artificial intelligence and internet of things: revolutionizing the implementation of customer relationship management CP Gupta, VVR Kumar 2022 ASU International Conference in Emerging Technologies for …, 2022 | 7 | 2022 |
