| Traversing the women entrepreneurship in South Asia: A journey of Indian startups through Lucite ceiling phenomenon T Shukla, GS Chauhan Journal of Enterprising Communities: People and Places in the Global Economy …, 2018 | 33 | 2018 |
| Social media advertising and public awareness: touching the LGBT chord! GS Chauhan, T Shukla Journal of International Women's Studies 18 (1), 145-155, 2016 | 27 | 2016 |
| The preeminence of soft skills: need for sustainable employability P Vyas, GS Chauhan International Journal of Social Science & Interdisciplinary Research SSN 2277, 2013 | 22 | 2013 |
| Unfair Promotion of Whitening Creams: Is Beauty No More Skin Deep? GS Chauhan, A Tiwari Media Watch 10 (2), 365-373, 2019 | 10 | 2019 |
| Advertising through social media networks: let’s catch up with the internet audience GS Chauhan International Journal of Research in Computer Application & Management 1 (2), 2011 | 10 | 2011 |
| Consumer psychology and memory recall effect: An analytical study on comparative advertising GS Chauhan, T Shukla Learning Community-An International Journal of Educational and Social …, 2016 | 5 | 2016 |
| Soft skills: An Integrated Approach to Maximize Personality. GS Chauhan, S Sangeeta Wiley 1, 268, 2015 | 5 | 2015 |
| A multimodal discourse analysis of select tourism video commercials of incredible India campaign AK Poonia, GS Chauhan | 5 | 2015 |
| Challenges and opportunities in online learning amid COVID-19: A study on hearing–speech impaired students of Jammu and Kashmir R Kotwal, GS Chauhan, S Ghosh Media Watch 13 (1), 118-134, 2022 | 4 | 2022 |
| Ensembling of Various Transformer Based Models for the Fake News Detection Task in the Urdu Language. S Kalraa, P Vermaa, Y Sharma, GS Chauhan FIRE (Working Notes), 1175-1181, 2021 | 4 | 2021 |
| The Semiotics of Visual Communication in Print Advertisement: How to Read Between the Lines GS Chauhan Language in India 8, 12, 2008 | 4 | 2008 |
| Multimodal fake news detection on fakeddit dataset using transformer-based architectures S Kalra, CHS Kumar, Y Sharma, GS Chauhan International Conference on Machine Learning, Image Processing, Network …, 2022 | 3 | 2022 |
| Langugae, Media & Society: Essence of Advertising Communication GS Chauhan Rawat Publications, 2010 | 3 | 2010 |
| Advertising for Amul Butter: Can a Classic Campaign Sustain Forever? GS Chauhan, S Gupta Indian Scholar: An International Multidisciplinary research e-Journal 7, 2021 | 2 | 2021 |
| Effectiveness of Advertising Viewability in Digital Ecosystem: How To Get the Best Out of the Money We Invest! GS Chauhan, R Rathi, K Deore Interdisciplinarity: Vignettes of Contemporary Education, Knowledge and …, 2019 | 2 | 2019 |
| Soft Skills: A Panacea for Enhancing Engineering Graduates' Employability in IT Industry P Vyas, GS Chauhan IUP Journal of Soft Skills 9 (4), 50, 2015 | 2 | 2015 |
| A Study of First Page Advertising Trends in Select Indian Newspapers AK Poonia, GS Chauhan, M Sharma, M Das IUP Journal of Marketing Management 14 (4), 20, 2015 | 2 | 2015 |
| Communication in a Globalised World: Let's Speak Up B Mishra, GS Chauhan Authorspress, 2009 | 2 | 2009 |
| Teaching English in Rural India: Looking Beyond the English Text Book S Chauhan Gajendra, M Binod ELT Quarterly 7 (1-2), 63-68, 2008 | 2 | 2008 |
| Teaching English in Rural India: Looking Beyond the English Textbook GSCB Mishra ELT Quarterly: A Journal of ELTIs in India. 7 (1-2), 63, 2008 | 2* | 2008 |
Tanu ShuklaBITS PilaniVerified email at pilani.bits-pilani.ac.in
