Dr. Pankaj Vishwakarma

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	All	Since 2019
Citations	272	270
h-index	6	6
i10-index	6	6

2020202120222023202414 44 73 85 53

Co-authors

srabanti mukherjeeIIT KharagpurVerified email at vgsom.iitkgp.ac.in
Biplab DattaAssociate Professor of Marketing and Leadership, Vinod Gupta School of Management, Indian InstituteVerified email at vgsom.iitkgp.ac.in
Malaya Ranjan MohapatraAssistant ProfessorVerified email at iimj.ac.in
Dr. Nirmalkumar Singh MoirangthemGuest Faculty,Department of Vocational Studies and Skill Development, Manipur University, ImphalVerified email at iitkgp.ac.in
Debasis PradhanProfessor of Marketing, XLRI IndiaVerified email at xlri.ac.in
Garima MalikFaculty of MarketingVerified email at bimtech.ac.in
Dr. Prathamesh KitturAssistant Professor, Indian Institute of Technology MadrasVerified email at iitm.ac.in
Swagato ChatterjeeQueen Mary University of LondonVerified email at qmul.ac.uk
Vrijendra SinghProfessor, IT Dept.@Indian Institute of Information Technology AllahabadVerified email at iiita.ac.in

Dr. Pankaj Vishwakarma

Assistant Professor (Indian Institute of Management Visakhapatnam), PHD (VGSOM, IIT Kharagpur)

Verified email at iimv.ac.in - Homepage

Virtual Reality Consumer Behavior Marketing Travel and Tourism Marketing


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Travelers’ intention to adopt virtual reality: A consumer value perspective P Vishwakarma, S Mukherjee, B Datta Journal of Destination Marketing & Management 17, 100456, 2020	122	2020
Forty-three years journey of Tourism Recreation Research: a bibliometric analysis P Vishwakarma, S Mukherjee Tourism recreation research 44 (4), 403-418, 2019	59	2019
Antecedents of adoption of virtual reality in experiencing destination: A study on the Indian consumers P Vishwakarma, S Mukherjee, B Datta Tourism Recreation Research 45 (1), 42-56, 2020	41	2020
Investigating consumers' path to showrooming: a perceived value-based perspective N Rajkumar, P Vishwakarma, KK Gangwani International Journal of Retail & Distribution Management 49 (2), 299-316, 2020	16	2020
Mobile banking adoption among rural consumers: Evidence from India MR Mohapatra, NS Moirangthem, P Vishwakarma American Business Review 23 (2), 6, 2020	13	2020
Impact of cashback usage restriction exemption on travel booking: A goal-directed approach P Vishwakarma, S Mukherjee, B Datta Tourism Recreation Research 45 (2), 218-230, 2020	10	2020
Gamification in tourism research: A systematic review, current insights, and future research avenues D Pradhan, G Malik, P Vishwakarma Journal of Vacation Marketing, 13567667231188879, 2023	5	2023
What makes customers of airport lounges satisfied and more? Impact of culture and travel class S Chatterjee, P Kittur, P Vishwakarma, A Dey Journal of Air Transport Management 109, 102384, 2023	4	2023
Unveiling consumer behavior in marketing: a meta-analytic structural equation modeling (Meta-SEM) of the model of goal-directed behavior (MGB) P Vishwakarma, MR Mohapatra Marketing Intelligence & Planning 41 (8), 1057-1092, 2023	1	2023
Journal of Internet Commerce: A Bibliometric Overview P Vishwakarma Journal of Internet Commerce 22 (4), 567-593, 2023	1	2023
Understanding the Adoption of Traditional (2D) and Virtual Reality (3D) Online Grocery Store in India: An Exploratory Study P Vishwakarma, S Mukherjee, B Datta, C Sijoria Global Business Review, 09721509231202002, 2023		2023
Virtual Reality Adoption in Tourism among Indian Travelers: An Extended Perceived Value Perspective P Vishwakarma IIT Kharagpur, 2021		2021

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