| Consumers’ Attitude Towards Organic Products-The Moderating Role of Health Consciousness GA Rathna, M Sumathy Sri Lanka Journal of Marketing 8 (1), 52-72, 2022 | 13 | 2022 |
| A Study on Marketing Strategies and Awareness About Organic Products in Coimbatore M Sumathy, GA Rathna ZENITH International Journal of Business Economics & Management Research 8 …, 2018 | 11 | 2018 |
| Predicting Consumer Intention And Behaviour Towards Organic Food Products-A Consumer Style Inventory (Csi) Approach GA Rathna, D Sumathy International Journal of Biology, Pharmacy and Allied Sciences 11 (Special …, 2022 | 5 | 2022 |
| MARKETING STRATEGIES FOR PROMOTING ORGANIC PRODUCT IN COIMABATORE CITY-AN EMPIRICAL STUDY GA Rathna, M Sumathy Sambodhi 43 (No.-04 (XIX)), 142-147, 2020 | 5 | 2020 |
| A Study on Customer Behaviour Towards Organic Food and the Moderating Effects of Health Consciousness GA Rathna Suraj Punj Journal for Multidisciplinary Research, 2018 | 3 | 2018 |
| The Moderating Role Of Environmental Concerns And Trust Towards An Organic Product M Sumathy, GA Rathna, B Ramya Journal of Contemporary Issues in Business and Government 27 (2), 2021 | 2 | 2021 |
| Digital Marketing: Five Stages Maturity Model for Digital Marketing Strategy Implementation GA Rathna, M Sumathy, P Pavithra Contemporary Issues and Trends in Digital Marketing, November, 87-92, 2023 | 1 | 2023 |
| SUSTAINABILITY OF INNOVATION THROUGH GREEN FINANCE GA Rathna, S Jayalakshmi.J, ME Krupa National Conference on Reshaping Finance: Fintech’s Role in Corporate …, 2024 | | 2024 |
| Contemporary Issues and Trends in Digital Marketing GA Rathna, M Sumathy | | 2023 |
| STUDENT'S OPINIONS AND BEHAVIOR REGARDING THE USAGE OF MOBILE TECHNOLOGY, LIBRARY RESEARCH, AND SOCIAL MEDIA GA Rathna, V Bhuvaneswari Humanities and Social Science Studies 12 (2), 71-76, 2023 | | 2023 |
| Passengers' Perception towards Service Quality of Airlines NP R.Tamil Selvi , G.Anitha Rathna, P.Pavithra Indian Journal of Natural Sciences 14 (80), 62498-62506, 2023 | | 2023 |
| BLUE ECONOMY AND SUSTAINABLE TOURISM IN INDIA GA Rathna, S Jayalakshmi.J, M Sumathy SELF-RELIANT INDIA: A PATHWAY TO BEING DEVELOPED INDIAN MISSION 2047, 170-176, 2023 | | 2023 |
| PATHWAY TO ACHIEVE A SUSTAINABLE FOOD IN INDIA GA Rathna, S Jayalakshmi.J, M Sumathy SELF-RELIANT INDIA: A PATHWAY TO BEING DEVELOPED INDIAN MISSION 2047, 29-34, 2023 | | 2023 |
| Academic Performance of Staff and Leadership Style to Assess the Mediating Role of Job Satisfaction G Anitha Rathna, P Pavithra, J Sneha Jayalakshmi, A Suhashini, M Suji International Conference on Business and Technology, 70-76, 2023 | | 2023 |
| GROWING ENTREPRENEURIAL ECOSYSTEM IN STARTUP GA Rathna, RT Selvi, P Jeevitha, RK Priya | | 2023 |
| CHALLENGES FACED BY WOMEN ENTREPRENEURS P Jeevitha, RK Priya, GA Rathna India Means Business – Reform Perform & Transform, 342-347, 2023 | | 2023 |
| NATIONAL EDUCATIONAL POLICY 2020 CAN BE A LODESTAR TO TRANSFORM FUTURE GENERATIONS IN INDIA GA Rathna Achievements @ 75 of Indian Economy, 145-149, 2023 | | 2023 |
| Factors Influencing Consumers Actual Food Purchase Intention towards Organic Food Products GA Rathna Indian Journal of Natural Sciences 13 (Issue 74), 2022 | | 2022 |
| EXPLORING THE IMPACT OF COVID-19 PANDEMIC ON WOMEN ENTREPRENEURS IN INDIA GA Rathna CHALLENGES AND PROBLEMS FACED BY WOMEN ENTREPRENEUR IN INDIAN SOCIETY AFTER …, 2022 | | 2022 |
| Exploring Consumers' Behaviour towards Organic Food in India GA Rathna Indian Journal of Natural Sciences 13 (75), 51795-51802, 2022 | | 2022 |
Dr.M.SumathyProfessor&Head, Department of Commerce, Bharathiar University, CoimbatoreVerified email at buc.edu.in
