| Measuring Digital Marketing Performance: Key Performance Indicators and Metrics S Nair, S Shobana Journal of Management 5 (6), 89-95, 2018 | 9 | 2018 |
| Consumer preference towards mobile phones: An empirical analysis NNN Savitha Nair, R Karthika IJAR 2 (12), 343-347, 2016 | 8 | 2016 |
| Consumer ethnocentrism: A comparison between generations X and Y S Nair, KN Dhivya South Asian Journal of Marketing & Management Research 7 (3), 21-31, 2017 | 7 | 2017 |
| EWOM in international tourism: A literature review. S Nair, NA Harshavardhini Prerana: Journal of Management Thought & Practice 12 (1), 2020 | 2 | 2020 |
| Factors influencing electronic word-of-mouth adoption by consumers: An investigation S Nair International Research Journal of Management Science & Technology, 2018 | 1 | 2018 |
| Drivers and Challenges of Digital Marketing Adoption among MSMEs during Pandemic. S Nair PRERANA: Journal of Management Thought & Practice 15 (1), 2023 | | 2023 |
| PRERANA R Iger | | 2020 |
| Consumers adoption of online food ordering services in Tier-II cities: An empirical analysis S Nair, N Elangovan Test Engineering and Management 82, 6211-6219, 2020 | | 2020 |
| CONSUMERS’ADOPTION OF DIGITAL BANKING SERVICES: AN EMPIRICAL ANALYSIS S Nair, PH NA Asian Journal of Multidimensional Research, 2019 | | 2019 |
| SOCIAL ENTREPRENEURSHIP: ANTECEDENTS AND CONSEQUENCES S Nair Suraj Punj Journal for Multidisciplinary Research, 2019 | | 2019 |
| FACILITATORS AND BARRIERS TO INNOVATION ADOPTION S Nair International Journal of Management and Humanities (IJMH), 2017 | | 2017 |
| CONSUMER PREFERENCE TOWARDS BRANDED AND NON-BRANDED JEWELLERY: AN EMPIRICAL ANALYSIS S Nair Journal of Applied Management Research, 2017 | | 2017 |
| Role of Sentiment Analysis in consumer research: A case study of Reliance Jio. S Nair Journal of Contemporary Research in Management 12 (1), 2017 | | 2017 |
| ANALYTICS IN STORE OPERATIONS AND RETAIL PROFITABILITY: BEST PRACTICES AND OPPORTUNITIES IN INDIA S Nair International Journal of Exclusive Management Research, 2015 | | 2015 |
| INNOVATION ADOPTION AND BUSINESS PERFORMANCE: A CAUSAL INVESTIGATION WITH REFERENCE TO THE KNITWEAR CLUSTER OF TIRUPUR DISTRICT S Nair Prerana-Journal of Management Thought and Practice, 2013 | | 2013 |
| BARRIERS TO INNOVATION ADOPTION; A STUDY ON SMES OPERATING IN THE KNITWEAR CLUSTER OF TIRUPUR DISTRICT’ S Nair International Journal of Management and Humanities (IJMH), 2013 | | 2013 |
| Impact of innovation adoption on business Performance a study with reference to the knitwear cluster of tirupur district MS NAIR Coimbatore, 2012 | | 2012 |
| Facilitators and Barriers to Innovation Adoption: An Investigation S Nair | | |
| RVS Journal of Management PK Pandian, S Vinoth | | |
| Impact of e-WOM message characteristics on its perceived usefulness in international tourism NAP Harshavardhini, S Nair, D Kumar, N Feston, NS Govindarajo | | |
