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Richa Agrawal
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Year
Service quality measurement in retail store context: A review of advances made using SERVQUAL and RSQS
SS Gaur, R Agrawal
The Marketing Review 6 (4), 317-330, 2006
1042006
Determining customer loyalty: Review and model
R Agrawal, SS Gaur, A Narayanan
The marketing review 12 (3), 275-289, 2012
982012
Environmentally responsible consumption: Construct definition, scale development, and validation
S Gupta, R Agrawal
Corporate Social Responsibility and Environmental Management 25 (4), 523-536, 2018
752018
Consuming responsibly: Exploring environmentally responsible consumption behaviors
R Agrawal, S Gupta
Journal of Global Marketing 31 (4), 231-245, 2018
462018
Threat of a ‘Me Too’ Perception: A Case of Café Coffee Day
R Agrawal
The Marketing Review 9 (3), 251-271, 2009
122009
Flocking together–benefits and costs of small group consumption community participation
R Agrawal, G Ramachandran
European Journal of Marketing 51 (9/10), 1713-1738, 2017
82017
Need for Cognition as Determinants of Response to Rational and Emotional Ad Appeals
R Agrawal, V Patangia
Management and Labour Studies 28 (3), 2005
3*2005
Purchase Decision Involvement: An Exploratory Study on Consumer Values
RK Misra, R Agrawal
Management and Labour Studies 30 (2), 2003
32003
Creating a Green Image: Marketing Efforts and Customer Sentiments
S Raja, A Richa
Australian and New Zealand Marketing Academy Conference (ANZMAC), 2012
22012
Coffee Shops Yesterday, Running Groups Today - Consumption Communities As the New Address For Oldenburg's Third Places
G Ramachandran, R Agrawal
Association for Consumer Research (ACR) Conference, 2013
1*2013
Coffee Shops Yesterday, Running Groups Today - Consumption Communities As the New Address For Oldenburg's Third Places
G Ramachandran, R Agrawal
Advances in Consumer Research 41, 2013
1*2013
Customers Relational Behavior in a Pseudo-relationship Context
R Agrawal, SS Gaur
American Marketing Association Summer Educators Conference, 2007
12007
CUSTOMERS’RELATIONAL BEHAVIOR IN A PSEUDO-RELATIONSHIP CONTEXT
R Agrawal, SS Gaur
2007 American Marketing Association (AMA) Educators Conference, 292, 2007
12007
Flocking together – benefits and costs of small group consumption community participation
RAG Ramachandran
European Journal of Marketing 51 (9/10), 1713-1738, 2017
2017
Exploring Customers’ Relational Behaviour
A Narayanan, R Agrawal
Australian and New Zealand Marketing Academy Conference (ANZMAC), 2013
2013
Perceived Brand Greenness: Scale Development and Validation
S Raja, R Agrawal
Yale China India Insights Conference, 2013
2013
The Indian Bazaar: Street Markets and Customer Perceptions
N Kuppan, S Raja, R Agrawal
Association for Consumer Research (ACR) Conference, 2013
2013
The Indian Bazaar: Street Markets and Customer Perceptions
N Kuppan, S Raja, R Agrawal
Advances in Consumer Research 41, 2013
2013
Customer Involvement and Behavioral Manifestations in Dissatisfying Consumption Situations
R Agrawal, K Ramesh
Journal of Consumer Satisfaction/Dissatisfaction and Complaining Behavior …, 2012
2012
Loyalty Program Membership: A Study of Factors Influencing Customer Decision
SS Mathew, R Agrawal
Academy of Marketing Conference, 2012
2012
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