The boon in the bane: India goes clean-green amidst coronavirus lockdown SS Mitra, M Costa, K Joseph, RM Notts EPRA Int J Multi Res (IJMR) 25, 233, 2020 | 2 | 2020 |
Factors Determining Consumer Choice of Shopping Malls: An Exploratory Study in Kolkata SS Mitra, AP Arockiam, J Kulandai, P Sharma Pandemic, New Normal and Implications on Business: 12th Annual International …, 2022 | 1 | 2022 |
Reflecting on the impact of COVID-19 on healthcare and IT sector with special emphasis on India: A collection of multifarious cases with few empirical evidences SS Mitra, PA Arockiam, J Kulandai, M Costa, RM Notts Lessons from COVID-19, 371-403, 2022 | 1 | 2022 |
Determining the factors influencing consumer decision making and choice of green products: The moderating role of consumer demographics SS Mitra, S Banerjee, AP Arockiam SOUTH ASIAN JOURNAL OF MARKETING & MANAGEMENT RESEARCH 11 (4), 1-14, 2021 | 1 | 2021 |
Green HRM-The impetus to organizational and environmental sustainability SS Mitra, A Hembrom International Journal of Research in Human Resource Management 2 (1), 13-17, 2020 | 1 | 2020 |
Leveraging Social Media to Enhance the Effectiveness in Recruitment Process: A Study in 3 Major Metropolitan Cities of India SS Mitra, S Banerjee Sustainable Excellence: A Contemporary Business Perspective, 215, 2023 | | 2023 |
Consumers’ Adoption of Electric Vehicles for Sustainability: Exploring the Role of Personality Traits S Dinesh, S Mitra Foresight and STI Governance 17 (2), 69-80, 2023 | | 2023 |
Towards Sustainable Practices during COVID-19: Addressing Consumer Attitudes and Preferences towards Food Waste Prevention in Restaurants under the “New Normal” SS Mitra, S Banerjee, AP Arockiam Sustainable Marketing and Customer Value, 23-40, 2022 | | 2022 |
Rationalizing the TPACK Framework in Online Education: Perception of College Faculties Towards Aakash BYJU’S App in the ‘New Normal’ SS Mitra, PAA SJ, MC SJ, A Hembrom, P Sharma International Conference on Innovations in Bio-Inspired Computing and …, 2022 | | 2022 |
Synthesizing Empirical Studies to Explain Evidence Based Decision Making: A Corporate Governance Fundamental SS Mitra, RM Notts The Management Accountant Journal 57 (4), 63-67, 2022 | | 2022 |
CAPTURING THE PERCEPTION OF RESEARCH SCHOLARS TOWARDS ONLINE PH. D. COURSE WORK DURING COVID-19: A DIPSTICK STUDY IN SELECTED REGIONS OF WEST BENGAL SS Mitra, D Datta, U Khan The Online Journal of Distance Education and e-Learning 10 (2), 2022 | | 2022 |
Green Banking: Vantage Points and Ways & Practices –Creating a Model Frame SS Mitra, PAA SJ, JK SJ The Management Accountant Journal 57 (1), 65-67, 2022 | | 2022 |
Green Banking-Vantage Points and Ways and Practices-Creating a Model Framework SS Mitra, RFJK SJ The Management Accountant, 2022 | | 2022 |
Assessing the Attitudes and Behavioural responses of society towards COVID-19 Precautionary Measures: The Mediating effect of Risk Perception SS Mitra, S Banerjee, PA Arockiam Pacific Business Review International, 130-139, 2022 | | 2022 |
Understanding Consumer Perception Toward Usage of Music Apps During COVID-19: A Study in West Bengal State. SS Mitra, AP Arockiam, K Joseph, M Costa, P Sharma IIMS Journal of Management Science 13 (1), 2022 | | 2022 |
Demystifying the Cult of Cryptocurrency: A Discourse on Bitcoin SS Mitra, P Sharma, U Khan The Management Accountant Journal 56 (11), 52-55, 2021 | | 2021 |
Socio-Economic determinants of Rural Poverty: An Empirical Inquest into select regions of Paschim Midnapore in West Bengal. SS Mitra, S Roy Turkish Online Journal of Qualitative Inquiry 12 (9), 2021 | | 2021 |
Correlates of American Web Series with Product Preference: Patterns of Influence on Indian Consumers SS Mitra, AP Arockiam, M Costa, P Rasquinha, A Hembrom, RM Notts NOLEGEIN-Journal of Consumer Behavior & Market Research 4 (1), 2021 | | 2021 |
Finding the Influence of NPAs on Profitability-A Juxtaposition of Public and Private Sector Banks in India. SS Mitra, A Dey, P Sharma, A Hembrom, U Khan Amity Business Review 22 (2), 2021 | | 2021 |
Pioneering an Integrated Framework of Environment Sustainable Practices in Higher Education Institutions: Insights from St. Xavier’s College, Kolkata SS Mitra, P Arockiam A, M Costa, RM Notts Dr. Baral’s Research Foundation 8 (3), 273-280, 2021 | | 2021 |