| Survey on big data security framework M Thangaraj, S Balamurugan Knowledge Management in Organizations: 12th International Conference, KMO …, 2017 | 6 | 2017 |
| E-Commerce- Customer Experience and Relationship S Balamurugan International Journal of Mechanical Engineering and Technology 9 (7), 433-439, 2018 | 3 | 2018 |
| Evaluation of Heat Treatment Characteristics for case Hardening Steels in Automobiles S Balamurugan 32 nd Indian Engineering Congress, The Institution Of Engineers (India) 1 (1), 2017 | 2* | 2017 |
| TQM-Integrated Process Approach for Continuous Improvement of Projects in Engineering S Balamurugan 32 nd Indian Engineering Congress, The Institution Of Engineers (India) 1 (1), 2017 | 2* | 2017 |
| CAD/CAM/CNC in manufacturing. Current trends in Manufacturing Systems Engineering S Balamurugan 31 st National Convention of Production Engineers (India) 1 (1), 2016 | 2* | 2016 |
| E-Banking: An Empirical Study of the Factors Affecting Young Customer's E-Satisfaction in India. S Balamurugan, M Selvalakshmi Finance India 34 (4), 2020 | 1 | 2020 |
| Online Buying Behavior and Adoption towards E-Commerce- A Literature Survey and Conceptual Framework MSS S.Balamurugan Alagappa Institute of Management, Alagappa University, Karaikudi, Tamilnadu …, 2019 | 1 | 2019 |
| E-Commerce pricing opportunities : And how to Exploit Them MSS S.Balamurugan International Journal of Recent Technology and Engineering 8 (2S10), 486-488, 2019 | 1 | 2019 |
| Comparative Analysis of Consumer preference and buying patterns - evidence from Indian Automobile Industry MSS S.Balamurugan Universal Review 8 (6), 839-846, 2019 | 1 | 2019 |
| Techno Stress and Job Engagement among Employees : A Study on Textile Industry Sector MSS S.Balamurugan International Journal Of Advanced Science and Technology 28 (19), 960-966, 2019 | 1 | 2019 |
| Customer relationship management using data mining model MSS S.Balamurugan Restaurant Business 118 (7), 95-103, 2019 | 1 | 2019 |
| Decision making model for adoption of digital payments among Youngsters: An Exploration MSS S.Balamurugan COSMAR'18- Book of Extended Abstracts- Indian Institute of Science …, 2018 | 1 | 2018 |
| Total Quality Management (TQM) Modeling of Project Assessment for Valuation S Balamurugan Institution of Valuers, Madurai, India 1 (1), 168-171, 2015 | 1* | 2015 |
| Environment Management: Implications for Indian Manufacturing Industries With Reference to Cotton Textile Industry S Balamurugan Available at SSRN 4553805, 2023 | | 2023 |
| Leveraging Big Data for Digital Marketing S Balamurugan, M Selvalakshmi, M Palanivelrajan Big Data: A Road Map for Successful Digital Marketing, 133, 2022 | | 2022 |
| Green Marketing Strategies for Competitive Advantage : Way to Increase Firm's Performance KVV S.Balamurugan, S.Vasundhara Empirical Economic Letters, ABDC Journal 20 (1, Special Issue), 2021 | | 2021 |
| Bayesian consensus clustering with LIME for security in big data S Balamurugan, M Thangaraj International Journal of Data Analysis Techniques and Strategies 13 (1-2), 15-35, 2021 | | 2021 |
| An empirical study of behavioural finance perspectives of mutual fund investors S Balamurugan, M Selvalakshmi, S Vasundhara University of Jaffna, 2021 | | 2021 |
| E-Banking: An empirical study of the factors affecting young customer's E-satisfaction MS S.Balamurugan Finance India 34 (4), 1475-1488, 2020 | | 2020 |
| A Study on Young Consumer's Perception and Satisfaction towards E-banking in India MSS S.Balamurugan Sixth Biennial Conference of the Indian Academy of Management, Indian …, 2020 | | 2020 |
Selvalakshmi MThiagarajar School of ManagementVerified email at tsm.ac.in
