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Manoj Kumar PhD
Manoj Kumar PhD
Assistant Professor - Marketing at GITAM (Deemed to be University), Hyderabad
Verified email at iima.ac.in - Homepage
Title
Cited by
Cited by
Year
Organizational IT support and knowledge sharing behaviour affecting service innovation performance: empirical evidence from the hospitality industry
M Kumar, P Mangain, SS Pasumarti, KP Singh
VINE Journal of Information and Knowledge Management Systems 54 (2), 256-279, 2024
382024
A study on infrastructure and organizational learning: rethinking knowledge performance perspective
PK Singh, M Kumar
PEOPLE: International Journal of Social Sciences 3 (2), 61-77, 2017
172017
HR Practices, Affective Commitment and Creative Task Performance: A Review and Futuristic Research Agenda
SS Pasumarti, M Kumar, KP Singh
International Journal of Human Resources Development and Management 22 (1/2 …, 2022
72022
Generation‐Z Student Video‐Based Learning Pedagogy Preference and Teaching Challenges
M Kumar, P Mamgain
Redefining Virtual Teaching Learning Pedagogy, 155-167, 2023
42023
Charting the Course: Exploring the Changing Terrain of Online Shopping and Future Directions for Research
R Jaiswal, M Intkhab Alam Khan, M Kumar
International Journal of Electronic Business 19 (1), 56-79, 2024
32024
Influences of Social Media in Virtual Paradigms for Z-Gen Shopping and Integrated Marketing Communication (IMC)
M Kumar, P Mamgain
THE JOURNAL OF ORIENTAL RESEARCH MADRAS 92 (III), 275-289, 2021
22021
Market Knowledge Acquisition and Sustaining Firm Performance: An Approach towards Business Excellence
M Kumar, KP Singh
International Journal of Business Excellence (IJBEX) 31 (1), 53-75, 2023
12023
Emerging trends of indian retail: its challenges and opportunities
M Kumar
CII-SMS HR conference, Lucknow, 2014
12014
Internal Marketing Orientation and Knowledge Management Process in Individual Competence enrichment: PLS-SEM Modelling in Indian Higher Education Scenario
S Rani, BD Elangbam, M Kumar
International Journal of Business Excellence (Forthcoming), 2024
2024
Gen- Z Social Electronic Word of Mouth Communication and Mediating Role of Contents Quality and Sources: PLS-SEM Path Modelling
M Kumar, P Mangain, KP Singh
International Journal of Internet Marketing and Advertising 19 (1-2), 122-145, 2023
2023
Impact of Virtual Community Interaction, Technology fit and Compatibility examine the Students performance: Mediating role of e-Class Satisfaction
M Kumar, P Mamgain, SS Pasumarti
International Journal of Business Innovation and Research 31 (4), 563-585, 2023
2023
Social Media Content Impact on Generation Z Impulsive buying decision A Study on Hospitality Services
M Kumar
Garhwal, 0
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