| In search of Green Consumers: A Perceptual Study DK Chitra Journal of services Research 7 (1), 173-191, 2007 | 364 | 2007 |
| Does Personality traits Influence the choice of investment DK Chitra IUP Journal of Behaviour Finance 7 (2), 47-57, 2011 | 127 | 2011 |
| Human service matters: A cross-national study in restaurant industry BH Voon, J de Jager, K Chitra, K Kueh, PM Jussem Asian Journal of Business Research ISSN 1178 (8933), 125-135, 2013 | 18 | 2013 |
| Factors Influencing Customer Satisfaction and Loyalty in the Restaurant Industry: Findings from Malaysia and India K Chitra APMC, 355-362, 2009 | 6* | 2009 |
| Post-Millennial generation’s prudence on employability skills K Chitra Turkish Journal of Computer and Mathematics Education (TURCOMAT) 12 (12 …, 2021 | 5 | 2021 |
| Understanding the adoption behavior of Indian consumers: The key to enhance the diffusion of personal computers C Krishnaswamy Communications of the IIMA 6 (2), 14, 2006 | 4 | 2006 |
| Influence of Behavioural Factors on Investors Decision Making : A Study with Reference to Commodity Market DK Chitra International Journal of Management and Social Science 3 (4), 2015 | 3 | 2015 |
| Solvency and Survival of Microfinance Institutions: An Indian Scenario-Policy Implications to Improve Endurance S Sangeetha, K Chitra Indian Journal of Finance and Banking 5 (2), 130-140, 2021 | 2 | 2021 |
| EQUIPPING STUDENTS FOR THE 4TH INDUSTRIAL REVOLUTION-AN EMPIRICAL STUDY K Chitra, G Suganya, D Jayanthi International Journal of Management (IJM) 11 (6), 2020 | 1 | 2020 |
| Relationship Between Behavioural Bias and Investment Performance: A Study with Reference to equity Market DKC Jayashree.T Journal of Business Research 1 (13), 7-14, 2014 | 1 | 2014 |
| Drift in Global Microfinance Industry-An Empirical Study K Chitra, S Sangeetha | 1 | 2013 |
| Women Entrepreneurs In Personal Care Industry: An Exploratory study of Critical Success Factors DK Chitra | 1 | 2006 |
| Does the Perception Regarding Skillset Requirements Differ among Students, Faculty and Industry Practitioners to meet Industry 4.0? K Chitra, D Jayanthi, MG Suganya Design Engineering, 4584-4596, 2021 | | 2021 |
| Financial Sustainability Assessment of Select Indian Microfinance Institutions-An Empirical Study S Sangeetha, K Chitra Asian Journal of Research in Social Sciences and Humanities 6 (6), 595-607, 2016 | | 2016 |
| Assessment of credit risk and financial sustainability of select indian microfinance institutions- An empirical study DKC S. Sangeetha European journal of economics finance and administrative sciences,, 2014 | | 2014 |
| Does Demographic Profile Create a Difference in the Investor behaviour? CK Jayashree.T The International Journal of Business & Management 2 (Issue 7), Pg. 24-30., 2014 | | 2014 |
| MSME Entrepreneurship in Foundry sector: A Study on challenges and Opportunities DKC R.Rajeshkumar Wide spectrum research Journal 2, 23-27, 2013 | | 2013 |
| Indian Micro finance Institutions- Is it Lacklusture? DKC S. Sangeetha International Journal of Arts and science & commerce 4 (3(2)), 26-35, 2013 | | 2013 |
| Antecedents of Entrepreneurial Skills among Rural Women Entrepreneurs: A study on SHG linked micro entrepreneurs CK Sangeetha Research Journal of Social Science & Management - RJSSM, The International …, 2013 | | 2013 |
| Drift in global Microfinance Industry- An Emprirical Study DKC S,Sangeetha Industrial financial & Business Management 1, 40-43, 2013 | | 2013 |
