| Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty SA Bhat, MA Darzi International Journal of Bank Marketing 34 (3), 388-410, 2016 | 310 | 2016 |
| Antecedents of customer loyalty in banking sector: a mediational study SA Bhat, MA Darzi, SH Parrey Vikalpa 43 (2), 92-105, 2018 | 134 | 2018 |
| Personnel capability and customer satisfaction as predictors of customer retention in the banking sector: A mediated-moderation study MA Darzi, SA Bhat International journal of bank marketing 36 (4), 663-679, 2018 | 103 | 2018 |
| Antecedents of tourist loyalty to tourist destinations: a mediated-moderation study SA Bhat, MA Darzi International Journal of Tourism Cities 4 (2), 261-278, 2018 | 91 | 2018 |
| Go green with green human resource management practices. R Khurshid, MA Darzi Clear International Journal of Research in Commerce & Management 7 (1), 2016 | 71 | 2016 |
| Online service quality determinants and e-trust in internet shopping: A psychometric approach SA Bhat, MA Darzi Vikalpa 45 (4), 207-222, 2020 | 49 | 2020 |
| Service, people and customer orientation: A capability view to CRM and sustainable competitive advantage SA Bhat, MA Darzi Vision 22 (2), 163-173, 2018 | 39 | 2018 |
| Service quality in the healthcare sector: a systematic review and meta-analysis MA Darzi, SB Islam, SO Khursheed, SA Bhat LBS Journal of Management & Research 21 (1), 13-29, 2023 | 38 | 2023 |
| Understanding social marketing and well-being: A review of selective databases SA Bhat, MA Darzi, IA Hakim Vikalpa 44 (2), 75-87, 2019 | 21 | 2019 |
| Managing Talent for Competitive Advantage R khurshid, MA Darzi International Journal of Applied Research 2 (2), 569-571, 2016 | 18 | 2016 |
| Macroeconomic variables and stock market performance: a PMG/ARDL approach for BRICS economies UM Lone, MA Darzi, KU Islam Macroeconomics and Finance in Emerging Market Economies 16 (2), 300-325, 2023 | 13 | 2023 |
| Kashmir Pashmina - A journey of Standardization through Geographical Indication MY Ahmad, DM Ahmad International Journal of Applied Research 3 (5), 1-4, 2017 | 11 | 2017 |
| Exploring the influence of consumer demographics on online purchase benefits SA Bhat, MA Darzi FIIB Business Review 8 (4), 303-316, 2019 | 10 | 2019 |
| Exploring the role of gender on customer satisfaction: a customer relationship perspective from banking sector SA Bhat, MA Darzi The Business Review 18 (1/2), 44-51, 2014 | 10 | 2014 |
| Determining the role of Employee’s Perception towards CRM Practices and Customer Retention BS Ahmad, DM Ahmad Pacific Business Review International 1 (3), 67-75, 2016 | 9 | 2016 |
| Green Marketing: A Driver for Green Brand Equity and Sustainable Development SA Bhat, MA Darzi, SH Parrey The International Journal of Humanities & Social Studies 2 (12), 331-337, 2014 | 8 | 2014 |
| Strategy for entrepreneurship development MA Darzi The Business Review 11 (1), 67-72, 2004 | 8 | 2004 |
| Analyzing the online public sentiments related to Russia-Ukraine war over Twitter R Gulzar, S Gul, MK Verma, MA Darzi, F Gulzar, S Shueb Global Knowledge, Memory and Communication, 2023 | 6 | 2023 |
| Understanding the impact of situational factors on green purchase intention in retailing: a study of young consumers SB Islam, MA Darzi Asian Journal of Economics, Business and Accounting 22 (23), 273-286, 2022 | 6 | 2022 |
| Sustainable business model in B2C online retailing: An Indian consumer perspective SA Bhat, MA Darzi, SU Bhat Technological innovations for sustainability and business growth, 147-185, 2020 | 6 | 2020 |
Suhail Ahmad BhatAssistant Professor, VIT-AP School of Business (VSB), VIT-AP UniversityVerified email at vitap.ac.in
