| Brand positioning through celebrity Endorsement-A review contribution to brand literature A Malik, BD Sudhakar International Review of Management and Marketing 4 (4), 259-275, 2014 | 83 | 2014 |
| Marketing assistance and digital branding-an insight for technology up-gradation for MSME’s BD Sudhakar, N Kattepogu, A David International Journal of Management Studies & Research 5 (1), 2455-1562, 2017 | 38 | 2017 |
| “Brand Positioning constructs and indicators for measurement of consumers positive psychology toward brands” MSR Abdullah Mallik, Bushan D. Sudhakar Indian Journal of Positive Psychology 7 (1), 124-126, 2016 | 37 | 2016 |
| Management-based factors of sports celebrity endorsement and effect on brand image A Malik, BD Sudhakar, DS Dutta IIM Kozhikode Society & Management Review 7 (1), 75-87, 2018 | 28 | 2018 |
| Refine the Services by Touching the Customer Senses Sensorial Marketing Strategy for Hospitality Industry K Nagarjuna, BD Sudhakar “International Journal of Interdisciplinary and Multidisciplinary Studies …, 2015 | 11 | 2015 |
| “Instrument for Brand Positioning and sports celebrity endorsement in measruring purchase intention of consumers” SB Abdulla Malik the International Journal of Education & Management studies, 4 (4), 263-270, 2014 | 11* | 2014 |
| Moh I Malik, BD Sudhakar Tahun 1997 Bereksperimen dengan mikrokontroler 8031 PT. Elex Media Komputindo, 2016 | 8 | 2016 |
| “The Role of Organizational Culture and Mediating Effect of Knowledge Sharing to Promote Positive Psychological Capital among the Scientists” BDS Vardhan Vijay Pacific Business Review International 9 (Issue 8), 52-57, 2017 | 6 | 2017 |
| “Branding and Brand Management” BD Sudhakar “Strategic Marketing Management in Asia- Case Studies and Lessons across …, 2017 | 4 | 2017 |
| Sensory Branding in Hospitality Enterprises– Gearing up for Global Competitiveness BDS Kattepogu Nagarjuna “Pacific Business Review International 9 (5), 138-144, 2016 | 2 | 2016 |
| LUXURY'S NEW DESTINATION-CHANGING PARADIGMS OF THE INDIAN CONSUMERS-AN EMPIRICAL STUDY. BD Sudhakar, AK Parise Excel International Journal of Multidisciplinary Management Studies 2 (1), 2012 | 2 | 2012 |
| Significance of Service Physical Evidence Mix for Subscriber Retention: An Empirical Study on Cell phone Network Service Sector BD Sudhakar International Journal of Management and Development Studies (IJMDS). 2 (1 …, 2014 | 1 | 2014 |
| A STUDY OF FASTFOOD BRAND AWARENESS AMONG YOUNGSTERS OF DIFFERENT AGE GROUPS IN THE CHENNAI MARKET BDS Austin Xavier Amirtharaj. A HUMANITIES AND SOCIAL SCIENCE STUDIES, 12 (1-6), 165-170, 2023 | | 2023 |
| A STUDY ON THE FACTORS THAT INFLUENCE BUYING MNC FAST-FOOD PRODUCTS IN DIFFERENT AGE GROUPS IN CHENNAI MARKET BDS Austin Xavier Amirtharaj. A RABINDRABHARATI JOURNAL OF PHILOSOPHY 2014 (15), 85-90, 2023 | | 2023 |
| A MULTIPLE REGRESSION ANALYSIS OF HOW YOUNG PEOPLE'S PERCEPTIONS AND ATTITUDES AFFECT BRAND AWARENESS OF MNC FAST-FOOD ITEMS IN THE CHENNAI REGION BDS Austin Xavier Amirtharaj. A Indian Journal of Psychology 5553 (08), 131-135, 2023 | | 2023 |
| A Correlation Analysis of How Young People's Perceptions Affect Their Attitudes About Purchasing MNC Fast-Food Items in The Chennai Market BDS Austin Xavier Amirtharaj. A International Journal for Multidisciplinary Research (IJFMR) 5 (6), 1-5, 2023 | | 2023 |
| A STUDY ON THE FACTORS INFLUENCING BRAND AND PRICE ON DECISION MAKING IN THE PURCHASE OF A PAIR OF SHOES AMONG SOUTH INDIAN UNIVERSITY STUDENTS BDS Ajmal M K JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI 1010051 (19), 25-32, 2023 | | 2023 |
| A STUDY OF FASTFOOD BRAND AWARENESS AMONG YOUNGSTERS OF DIFFERENT AGE GROUPS IN THE CHENNAI MARKET BD Sudhakar HUMANITIES AND SOCIAL SCIENCE STUDIES Peer-Reviewed, Bi-annual …, 2023 | | 2023 |
| Socioeconomic Problems of Marginal Salt Producers-A Study with reference to Tamil Nadu R Brahma, BD Sudhakar Journal of Positive School Psychology, 5029–5031-5029–5031, 2022 | | 2022 |
| Socioeconomic Problems of Marginal Salt Producers- A Study with reference to Tamil Nadu BDS Robin Brahma Journal of Positive School Psychology 6 (5), 5029-5031, 2022 | | 2022 |
ABDULLAH MALIK, PhD.Associate Professor, Jain (Deemed to be University), BengaluruVerified email at onlinejain.com
