| Brand experience and brand equity FA Beig, FA Nika Vision 23 (4), 410-417, 2019 | 99 | 2019 |
| Impact of brand experience on brand equity of online shopping portals: A study of select e-commerce sites in the state of Jammu and Kashmir FA Beig, FA Nika Global business review 23 (1), 156-175, 2022 | 75 | 2022 |
| Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers SA Sofi, FA Nika Arab Economic and Business Journal 12 (1), 29-43, 2017 | 73 | 2017 |
| The role of personality in impulse buying behavior SA Sofi, FA Nika Jindal Journal of Business Research 5 (1), 26-50, 2016 | 30 | 2016 |
| Impact of subliminal advertising on consumer buying behaviour: an empirical study on young Indian consumers SA Sofi, FA Nika, MS Shah, AS Zarger Global business review 19 (6), 1580-1601, 2018 | 26 | 2018 |
| Workforce diversity and employee performance: An empirical study of telecom organizations U Makhdoomi, F Nika Amity Global Business Review 12, 107-115, 2017 | 26 | 2017 |
| Workforce diversity and organizational performance-A review UM Makhdoomi, FA Nika International Journal of Enhanced Research in Management & Computer …, 2018 | 18 | 2018 |
| Impact of service encounter elements on experiential value and customer loyalty: an empirical investigation in the coffee shop context N Rashid, FA Nika, G Thomas Sage Open 11 (4), 21582440211061385, 2021 | 11 | 2021 |
| Brand experience and brand equity. Vision, 23 (4), 410–417 FA Beig, FA Nika | 11 | 2019 |
| Role of intrinsic factors in impulsive buying decision: An empirical study of young consumers. Arab Economic and Business Journal, 12 (1), 29–43 SA Sofi, FA Nika | 8 | 2017 |
| Concepts of Social Justice: An Islamic Perspective SA Sofi, FA Nika European Journal of Business and Management 8 (4), 19-31, 2016 | 8 | 2016 |
| Glocalization: A study of Bollywood movies A Hasan, FA Nika International Journal of Communication and Social Research 2 (2), 55-60, 2014 | 8 | 2014 |
| Impact of subliminal messages in TV advertisements on customer behaviour (A case study of youth in Kashmir Province of J&K) SA Sofi, FA Nika Journal of Business Management & Social Sciences Research 2 (12), 17-27, 2013 | 8 | 2013 |
| Brand experience and brand loyalty among university students in Kashmir-A study based on select e-commerce brands F Amin, FA Nika International Journal of Enhanced Research in Management & Computer …, 2018 | 7 | 2018 |
| Private and national brand: A review and agenda for future research A Hasan, FA Nika International Journal of Advanced Research 2 (12), 233-238, 2014 | 6 | 2014 |
| Exploring the determinants affecting the students’ engagement with online learning: A preliminary investigation J Hassan, FA Nika Recent advances in technology acceptance models and theories, 173-189, 2021 | 5 | 2021 |
| Emerging Market & Mobile Technology Usage: Evaluating intention to use Mobile Banking in India J Hassan, P Nika, F Ahmad, AA Amin, I Bashir Aarif and Bashir, Ishfaq, Emerging Market & Mobile Technology Usage …, 2021 | 4 | 2021 |
| HRD philosophy and J&K industrial development (with special reference to tourism industry) FA Nika, SA Sofi International Journal of Marketing, Financial Services & Management Research …, 2013 | 4 | 2013 |
| EWOM as a Catalyst for Development of Quality Perception among E-Buyers F Amin, FA Nika Abhigyan 36 (4), 57-66, 2019 | 3 | 2019 |
| Facebook and Its Usage Pattern, a Case Study of Students at Central University of Kashmir FA Nika, SS Ahmad Journal of Business and Management Sciences 2 (1), 2014 | 3 | 2014 |
