| Perception of product attributes in brand switching behaviour—an explanation through multidimensional scaling R Venkatesakumar, D Ramkumar, PT Rajan Management and Labour Studies 33 (1), 142-156, 2008 | 5 | 2008 |
| Problem Recognition Styles and Attributes Evaluation-An Approach to Market Segmentation R Venkatesakumar, D Ramakumar, P Thillairajan ASBM Journal of Management 1 (1), 128, 2008 | 5 | 2008 |
| Capacity and Efficiency Improvement to Meet the Customer Demand using Lean Tools – A Case Study Approach AMPT Rajan Indian Journal of Natural Sciences 13 (73), 2022 | | 2022 |
| IMPACT OF 360 DEGREE PERFORMANCE APPRAISAL ON JOB SATISFACTION DURING COVID DURATION IN HEALTHCARE ORGANISATION AT MADURAI P THILLAIRAJAN, P VIJAYASAIRAM International Journal of humanities, Law and Social Sciences 9 (Issue I No …, 2022 | | 2022 |
| SETUP REDUCTION IN ELECTRICAL ACCESSORIES PRODUCTION LINE USING SMED TECHNIQUES AMPT Rajan Wesleyan Journal of Research 14 (2), 48-54, 2021 | | 2021 |
| ADOPTION OF LEAN MANAGEMENT PRINCIPLES IN HIGHER EDUCATION PT RAJAN, S RAMKUMAR INNOVATIONS IN BUSINESS AND MANAGEMENT, 2019 | | 2019 |
| A profile of Antecedents in selecting a Higher Education Institution RV P.Thillai Rajan Research Review International Journal of Multidisciplinary UGC Journal No …, 2019 | | 2019 |
| ROLE OF QUALITY INITIATIVES TOWARDS GROWTH OF MSME’S PT RAJAN, S RAMKUMAR PROSPECTS OF MICRO, SMALL & MEDIUM ENTERPRISES (MSMEs) IN INDIAN SCENARIO, 65, 2018 | | 2018 |
| IMPACT ON IMPLEMENTATION OF 5 S IN TEXTILE MILLS AT VIRUDHUNAGAR DISTRICT PT RAJAN, S RAMKUMAR DIMENSIONS OF MANAGEMENT IN THE GLOBALIZED ERA-2017, 2017 | | 2017 |
| The necassicity to promulgate the effectiveness of referral source of recruitment in organizations- An analysis K Santharam, Thillairajan https://www.researchgate.net/publication …, 2015 | | 2015 |
| IS SOCIAL MEDIA AN EFFECTIVE STRATAGEM FOR INDIAN LAW FIRMS K Santharam, Thillairajan ICTACT JOURNAL ON MANAGEMENT STUDIES 1 (02), 81-87, 2015 | | 2015 |
| CONSUMER COMPLAINING-WILL IT IMPROVE BRAND LOYALTY? A COMPARISON OF RURAL–URBAN CONSUMERS D Ramkumar, PT Rajan, R Venkatesakumar GURUKUL BUSINESS REVIEW-GBR 5, 23-28, 2009 | | 2009 |
| Perceptual Mapping: the country consumer and toilet soap branding V Ramakrishnan, RP Thillai, D Ramkumar SCMS-COCHIN, 2008 | | 2008 |
Ramakrishnan VenkatesakumarProfessor Pondicherry UniversityVerified email at pondiuni.edu.in
