| Reading between the lines: untwining online user-generated content using sentiment analysis RG Pathania A. Journal of Research in Interactive Marketing, 2021 | 28 | 2021 |
| Investigating e tailer’s perceived website quality using analytical hierarchy process technique A Pathania, G Rasool Procedia Computer Science 122, 1016-1023, 2017 | 26 | 2017 |
| Artificial intelligence marketing (AIM): connecting-the-dots using bibliometrics S Anayat, G Rasool Journal of Marketing Theory and Practice 32 (1), 114-135, 2024 | 18 | 2024 |
| Investigating power styles and behavioural compliance for effective hospital administration: An application of AHP A Pathania, G Rasool International Journal of Health Care Quality Assurance 32 (6), 958-977, 2019 | 16 | 2019 |
| Antecedents for success of e-commerce platforms: an investigative approach A Ali, G Rasool, A Pathania International Journal of Information Technology and Management 16 (4), 376-390, 2017 | 12 | 2017 |
| Examining the context‐specific reasons and adoption of artificial intelligence‐based voice assistants: A behavioural reasoning theory approach S Anayat, G Rasool, A Pathania International Journal of Consumer Studies, 2023 | 10 | 2023 |
| ‘Are online reviews the new shepherd?’–examining herd behaviour in wearable technology adoption for personal healthcare A Pathania, S Dixit, G Rasool Journal of Marketing Communications 30 (4), 438-464, 2024 | 9 | 2024 |
| A measure of supervisory power: Scale development and validation PA Mir, J Bhasin, G Rasool Jindal Journal of Business Research 5 (1), 51-63, 2016 | 8 | 2016 |
| Quality Dimension Imperative for Innovative Financial Inclusion: A Case Study of Select Banks in J&K. A Pathania, A Ali, G Rasool Amity Business Review 16 (2), 2015 | 7 | 2015 |
| Voice in words: a mixed-method approach for decoding digital footprints using online reviews G Rasool, A Pathania Journal of Quality Assurance in Hospitality & Tourism 24 (6), 1014-1045, 2023 | 2 | 2023 |
| Augmented reality in marketing: a close look at the current landscape and future possibilities S Javeed, G Rasool, A Pathania Marketing Intelligence & Planning, 2024 | | 2024 |
| Word of mouse! What drives consumer voluntarism to write online reviews? G Rasool, A Pathania Journal of Marketing Communications, 1-29, 2023 | | 2023 |
| Supervisory power and reverse incremental influence: an investigative approach G Rasool, A Pathania World Review of Entrepreneurship, Management and Sustainable Development 19 …, 2023 | | 2023 |
