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Himanshu Misra Jaipuria Lucknow
Himanshu Misra Jaipuria Lucknow
Associate Professor of Marketing
Verified email at jaipuria.ac.in
Title
Cited by
Cited by
Year
Innovation as a catalyst for Moonj artisans: a case of Rekhaakriti
S Kumar, T Mathur, H Misra
Emerald Emerging Markets Case Studies 13 (1), 1-21, 2023
12023
What Students Want: Exploring Factors Affecting Decision Making for Choosing A B-School
H Misra, S Singh
Journal of Applied Management-Jidnyasa, 31-48, 2019
12019
Data driven systems and methods for optimization of a target business
A Bhattacharyya, H Misra, N Seshadri, S Pooja, S Banerjee, S Kancharla, ...
US Patent App. 18/208,130, 2023
2023
Data driven systems and methods for optimization of a target business
A Bhattacharyya, H Misra, N Seshadri, S Pooja, S Banerjee, S Kancharla, ...
US Patent 11,720,845, 2023
2023
Choice of Management Education and Proposed model for perceived difference between Post Graduate Diploma in management and Masters in Business Administration in India
H Misra, S Singh, M Siddiqui
PSYCHOLOGY AND EDUCATION, 2021
2021
The Ant and Termite Story
H Misra
Journal of Applied Management-Jidnyasa, 67-70, 2020
2020
The Illiterate Marketing Genius
H Misra, S Singh
Journal of Applied Management-Jidnyasa, 61-66, 2020
2020
Application of Brand Funnel on Organized Apparel Retailers in Lucknow and Proposing Awareness Visit Matrix (AVM) and Visit Priority Matrix (VPM)
H Mishra, S Singh
Journal of Applied Management-Jidnyasa, 29-43, 2020
2020
What goes in choosing a B-School: Identification and Measurement of Crucial Fcators
SS Himanshu Misra
Journal of Research Innovation and Management Science 5 (2), 2019
2019
A preliminary empirical investigation into food and grocery shopping process in organized outlets
SS Himanshu Misra
Journal of Research Innovation and Management Science 4 (2), 2018
2018
Journal of Research Innovation and Management Science
A Mishra
2016
Deciphering Decision Making Style of Indian Youth: Evidences from Post Graduate students from Lucknow City
SS Himanshu Misra
The International Journal of Business and Management 4 (7), 2016
2016
Do retail stores have personality?: An empirical investigation into the store personality of four indian retailers
H Misra, S Singh
Splint International Journal Of Professionals 3 (6), 100-108, 2016
2016
Rural E-governance Model and Its Impact on Decision-Making Process in Agriculture: A Study of ITC's E-Choupal
S Dash, H Misra
ASBM Journal of Management 1 (1), 39, 2008
2008
The role of human will and commitment in success of e-governance initiatives
PS Himanshu Misra, Vinay Sharma
The Manager 1, 2006
2006
Rural Markets- The only option
VS Himanshu Misra
Convergence Asia 3 (3), 2005
2005
Journal of Research Innovation and Management Science
OF MCDONALDS, HUT PIZZA
Journal of Research Innovation and Management Science
S Mohanty
Empirical Mapping of Customer’s Expectation from Organized Apparel Retail Outlets
H Misra, S Singh
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