| ONLINE WEBSITE CUES INFLUENCING THE PURCHASE INTENTION OF GENERATION Z MEDIATED BY TRUST MM Mary Rani Thomas,Kavya .V. Indian Journal of Commerce & Management Studies 9 (1), 13-23, 2018 | 89 | 2018 |
| Integration of artificial intelligence in human resource G George, MR Thomas International Journal of Innovative Technology and Exploring Engineering …, 2019 | 47 | 2019 |
| Quarantined effects and strategies of college students–COVID-19 G George, MR Thomas Asian Education and Development Studies, 2020 | 35 | 2020 |
| Digital Marketing Strategies: Effectiveness on Generation Z. A Anjum, MR Thomas, PK Prakash SCMS Journal of Indian Management 17 (2), 2020 | 28 | 2020 |
| Customer Profiling of Alpha: The Next Generation Marketing MR Thomas, Madiya, MP Shivani Ushus-Journal of Business Management 19 (1), 75-86, 2020 | 25 | 2020 |
| Training the workforce for industry 4.0 N Ninan, JC Roy, MR Thomas International Journal of Research in Social Sciences 9 (4), 782-790, 2019 | 24 | 2019 |
| Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework JM Mary Rani Thomas Asian Journal of Management 9 (1), 175-182, 2018 | 18 | 2018 |
| BENEFITS OF CROSS TRAINING: SCALE DEVELOPMENT AND VALIDITY Ninan, Roy, Thomas prabandhan indian journal of management 12 (6), 41-56, 2019 | 9 | 2019 |
| Segmenting, targeting, and positioning (stp) ofgenerational cohorts Y, Z and Alpha MR Thomas, G George IIMS Journal of Management Science 12 (2), 115-129, 2021 | 8 | 2021 |
| Attitude of Generations: Does It Matter Online? MR Thomas, J Mathew Indian Journal of Marketing 51 (4), 44-57, 2021 | 5 | 2021 |
| Bharat Stage IV to VI -Challenges and Strategies R Pothumsetty, MR Thomas International Journal of Recent Technology and Engineering (IJRTE) 8 (5 …, 2020 | 5 | 2020 |
| Generation Z preference on reusable food container on subscription basis R Agarwal, Y Gera, A Amar, MR Thomas Indian Journal of Commerce and Management Studies 11 (2), 53-62, 2020 | 4 | 2020 |
| Role of online visual merchandising and personality attributes on purchase intention of customers in the apparel industry MR Thomas Bangalore, 2019 | 4 | 2019 |
| Critical factors in the selection of educational toys for generation alpha A Rose, MR Thomas Specialusis Ugdymas 1 (43), 5199-5218, 2022 | 2 | 2022 |
| Technological perspectives of education for generation Z and Generation Alpha N Soly, K Beny, MR Thomas Utkal Historical Research Journal 34 (3), 153-169, 2021 | 2 | 2021 |
| Artificial Intelligence in Talent Acquisition Scale: Development and Validation G George, MR Thomas Empirical Economics Letters 20 (1), 2021 | 1 | 2021 |
| Health benefits of shifting from Bharat stage four to Bharat stage six R Pothumsetty, N Viswam, MR Thomas International Journal of Behavioural and Healthcare Research 7 (2), 77-91, 2020 | 1 | 2020 |
| Revival Strategies for Travel and Tourism Industry-Post COVID-19 G George, MR Thomas Regional College Of Management, Bhubaneswar 20 (3and4), 128-134, 2020 | 1 | 2020 |
| DISCIPLINE ON ONLINE PLATFORM FOR GENERATION ALPHA–TUTORSAND PARENTS DILEMMA DURING COVID-19 MR Thomas, G George COVID 19: Impact and Response Volume IV, 1, 0 | 1 | |
| Reach, Resonance and Relevance of Social Media Influencers on Generation Z and Alpha Generation A Jose, M Ignatius, MR Thomas International Journal of Engineering and Management Research 14 (1), 36-39, 2024 | | 2024 |
Dr Ginu GeorgeChrist UniversityVerified email at christuniversity.in
