| Impact of Brand Equity on Purchase Intention of Home Appliances. S Lakshmi, V Kavida IUP Journal of Brand Management 13 (4), 2016 | 22 | 2016 |
| Factors Contributing to Brand Positioning of Smartphones Among College Students in Chennai: A Study. S Lakshmi, V Kavida IUP Journal of Brand Management 15 (1), 2018 | 11 | 2018 |
| Digital Payments Amongst Rural Population: A Study in Chennai DRADPD Dr.S.LAKSHMI,Dr M R VANITHAMANI,Dr. NIMISHA. M,Dr. SANGEETA Journal of Namibian Studies 35 (S1), 12-22, 2023 | 2* | 2023 |
| Impact of Brand Equity on Customer Satisfaction and Purchase Intention of Air Conditioners in Chennai S Lakshmi, V Kavida International Journal of Innovative Research and Development, 261-266, 2016 | 1 | 2016 |
| A study on Consumer Buying Behaviour towards Black Friday Sales with Special Reference to Chennai City 1 Ms. DSL Ms. Akshaya.A INTERNATIONAL JOURNAL OF RESEARCH CULTURE SOCIETY 7 (11), 52-57, 2023 | | 2023 |
| AN OVERVIEW OF TECHNOLOGICAL INNOVATION CHANGING BUSINESS MANAGEMENT DSL Dr.J.SalomiBackiaJothi Dogo Rangsang Research Journal 13 (4), 197-204, 2023 | | 2023 |
| Brand Awareness of Customer on the purchase of selected brands of Mixer's in Chennai City DJSB Dr.S.Lakshmi Innovation and Advances in Interdisciplinary Business Research (IAIBR'23), 2023 | | 2023 |
| Gender inequality in education - A study on review of literature DSLDJS Backiajothi Book Chapter on Gender Equality, 2023 | | 2023 |
| A STUDY ON BUSINESS TRANSITION AND TECHNOLOGY DRSL DR.J.SALOMI BACKIA JOTHI Shodha Prabha 48 (2), 23-29, 2023 | | 2023 |
| FINANCIAL MANAGEMENT DSL Dr.A.Karthik, Mr.Joe Ebiston, Dr.Jayakumar Aghoramoorthy | | 2022 |
| PERCEIVED QUALITY A BOON OR BANE IN BUILDING A STRONG BRAND WITH REFERENCE TO HOME APPLIANCES IN CHENNAI DJSB Dr.S.Lakshmi Journal of the Oriental Institute 71 (2), 295-300, 2022 | | 2022 |
| A STUDY ON EMPLOYEES SELECTION PROCESS WITH FACTOR OF HUMAN VALUES IN MANUFACTURING COMPANIES AT CHENNAI DRV Dr.J.Lalitha, Dr.S.Lakshmi shodha prabha 47 (01), 69-78, 2022 | | 2022 |
| A STUDY OF FACTORS CONTRIBUTING BRAND LOYALTY OF MIXER IN CHENNAI DJL Dr. S. Lakshmi Shodhsamhita : Journal of Fundamental & Comparative Research 8 (No. 1(XIX …, 2022 | | 2022 |
| A STUDY ON MARKETING IMPLICATIONS OF FAST MOVING CONSUMER GOODS DPD Dr. S.Lakshmi, Dr. Monika A Paradigm Shift in Marketing: Creating Value for a more Sustainable Future …, 2022 | | 2022 |
| EVOLUTION OF CURRENCY – A CONCEPTUAL FRAME WORK ON CRYPTO CURRENCY AND BLOCKCHAIN TECHNOLOGY L Salomi JOURNAL OF THE ASIATIC SOCIETY OF MUMBAI, 33-38, 2021 | | 2021 |
| 3D Printed human organ- A $56 billion Industry in 2030 Dr. Kabirdoss Devi, Dr. S. Lakshmi, Dr. K. Madane Design Engineering, 413-424, 2021 | | 2021 |
| Does Brand Awareness have impact on the Television Purchase? DS Lakshmi Studies in Indian Place Names 40 (34), 2020 | | 2020 |
| Brand Trust – Its Impact on Customer Satisfaction of Television with Reference to Consumer of Chennai S Lakshmi Shanlax International Journal of Commerce 6 (Special Issue 1), 35-38, 2018 | | 2018 |
| Brand Trust Effects on Purchase Intentions of Television-A Case Study With Reference To Chennai city S Lakshmi, V Kavida PACIFIC BUSINESS REVIEW INTERNATIONAL 10 (9), 25-36, 2018 | | 2018 |
Kavida VPondicherry UniversityVerified email at pondiuni.edu.in
