| Impact of brand association on brand equity with specific focus on advergames in India M Jayswal, P Vora Journal of Creative Communications 14 (3), 271-284, 2019 | 29 | 2019 |
| Factors influencing graduate job choice–a systematic literature review D Purohit, M Jayswal, A Muduli European Journal of Training and Development 45 (4/5), 381-401, 2021 | 27 | 2021 |
| Testing the link between psychological contract, innovative behavior and multidimensional well-being during the COVID-19 pandemic A Karani, R Deshpande, S Mall, M Jayswal International Journal of Sociology and Social Policy 42 (5/6), 509-525, 2022 | 25 | 2022 |
| Linkages between advertising value perception, context awareness value, brand attitude and purchase intention of hygiene products during COVID-19: a two wave study S Karamchandani, A Karani, M Jayswal Vision, 09722629211043954, 2021 | 16 | 2021 |
| “If you fulfill your promise, I will be an asset for you”: exploring the relationship between psychological contract fulfillment and individual ambidexterity A Karani, M Jayswal, R Panda, P Trivedi International journal of sociology and social policy 42 (9/10), 831-851, 2022 | 15 | 2022 |
| Work-life balance and psychological distress: A structural equation modeling approach A Karani, R Deshpande, M Jayswal, R Panda Human Systems Management 41 (1), 1-15, 2022 | 11 | 2022 |
| A study on effect of negative emotional appeals on cognitive message processing style of Indian house wives with specific focus on FMCG product's television advertisements M Jayswal, K Shah Asian Journal of Research in Business Economics and Management 2 (3), 58-72, 2012 | 9 | 2012 |
| Exploring The Impact Of Brand Engagement On Brand Equity In The Context Of Advergame M Jayswal, P Vora International Journal of Management Studies 4, 2017 | 7 | 2017 |
| Issues and Uses of Online Job Portals: A Comparative Study from the Perspective of Recruitment Consultants in Gujarat M Jayswal, K Shukla, N Heda Prabandhan: Indian Journal of Management 8 (5), 25-35, 2015 | 7 | 2015 |
| Impact of psychological contract fulfillment on well-being through the mediation of psychological distress: unveiling the evidences from banking sector AM Karani, RC Deshpande, M Jayswal International Journal of Organizational Analysis 31 (3), 777-803, 2023 | 6 | 2023 |
| Impact of psychological contract breach on innovative behaviour and well-being amongst academicians during COVID-19 A Karani, S Mall, R Deshpande, M Jayswal International Journal of Sociology and Social Policy 43 (1/2), 126-141, 2023 | 6 | 2023 |
| A paradigm shift in brand communication: Accentuating the perception of the youth of Gujarat regarding product placement in Hindi movies MM Jayswal, P Salvi Indian Journal of Marketing 37 (6), 2007 | 6 | 2007 |
| Breach of employer obligation and employee well-being during COVID-19 unlock phase A Karani, R Deshpande, M Jayswal, P Trivedi Human Systems Management 41 (2), 237-250, 2022 | 5 | 2022 |
| Exploring the Impact of Post Purchase Services by Bancassurance on First Year Policy Lapsation Rate in Life Insurance Selling. MM Jayswal, AC Brahmbhatt International Journal of Business Insights & Transformation 6 (2), 2013 | 5 | 2013 |
| Comparative study on negative political advertisements with specific focus on attack and rebuttal television campaigns from Indian perspective MM Jayswal Journal of Creative Communications 12 (2), 134-149, 2017 | 3 | 2017 |
| Consumer Demographics and Environmental Responsibility-An Empirical Investigation of the Consumers in Tripura M Jayswal, K Shukla Indian Journal of Management, 2015 | 2 | 2015 |
| Karnavati Pagarkha Bazaar: (A giant step of tiny traders) M Jayswal, R Jayswal South Asian Journal of Business and Management Cases 2 (2), 133-138, 2013 | 2 | 2013 |
| Job stress: Understanding the psychological risk factors of technocrat millennials from the socio-demographic perspective A Karani, M Jayswal Work 69 (3), 1007-1017, 2021 | 1 | 2021 |
| Demographic factors influencing brand equity in context of advergame PR Vora, M Jayswal Asian Journal of Research in Business Economics and Management 8 (6), 40-53, 2018 | 1 | 2018 |
| A Study on Employee Effectiveness: Role of Emotional Intelligence M Jayswal, A Karani, M Jhala Asian Journal of Research in Social Sciences and Humanities 7 (4), 334-347, 2017 | 1 | 2017 |
Dr. Revati C DeshpandeAcademician, Independent ResearcherVerified email at svim.ac.in
