| Crop diversification in Tamil Nadu: A Temporal analysis VCP Balaji Agricultural Situation in India 52 (3), 655-657, 2012 | 16* | 2012 |
| Role of actors in Farmer Producer Organization (FPO) based millet value chain G Vignesh Madras Agricultural Journal 106 (march (1-3)), 1, 2019 | 13 | 2019 |
| Production and Marketing of Groundnut in Tamil Nadu-Problems and Prospects P Balaji, N Raveendran, DS Kumar Agricultural situation in India 60 (1), 35-40, 2003 | 8 | 2003 |
| Price spread, Marketing efficiency and Constraints in Marketing of Groudnut In Tiruvannamalai, Tamil Nadu P Balaji, NR Padmanaban, SD Sivakumar, P Chinnaiyan Indian Journal of Agricultural Marketing 15 (2), 36-42, 2001 | 8 | 2001 |
| Evaluation of watershed development projects: approaches and experiences K Palanisami, DS Kumar, P Balaji Coimbatore: Tamil Nadu Agricultural University, 2003 | 7 | 2003 |
| A study on problems faced by the consumers and retailers in modern and traditional retail store outlets in India P Balaji, C Karthikeyan, D Sureshkumar International Journal of Commerce & Business Management, 268-275, 2013 | 6 | 2013 |
| Fruit yield and economic analysis of selected tree species (STS) under agro-forestry system in Tamil Nadu P Balaji Report submitted to Tamil Nadu State Forest Department, Chennai, 2017 | 5 | 2017 |
| Retail store choice for fruits and vegetables a study on perception preferences and buying behaviour of consumers P Balaji Coimbatore, 2012 | 5 | 2012 |
| Consumers' choice and preferences of dairy based products B Parasuraman, P Singh, S Nachimuthu, V Arumugam, A Kumar The Indian Journal of Animal Sciences 91 (11), 998-1001, 2021 | 4 | 2021 |
| Consumer buying behaviour of processed spice products VM Indumati, N Raveendran, SD Sivakumar, P Balaji Indian Journal of Marketing 37 (8), 2007 | 4 | 2007 |
| Perception and buying behaviour of consumers towards FPOs food products in Tamil Nadu M Malarkodi, SD Sivakumar, B Parasuraman, K Divya, MS Sheela, ... The Indian Journal of Agricultural Sciences 93 (3), 339-341, 2023 | 3 | 2023 |
| Technical efficiency of banana production in Central TamilNadu. N Vinayagamoorthi, C Sekhar, NV Palanichamy, K Harishankar, P Balaji | 3 | 2019 |
| Production and marketing of Senna in Thoothukudi district of Tamil Nadu: problems and prospects. P Balaji, NLM Fernando, A Vidhyavathi, M Santhasheela | 3 | 2016 |
| Economic analysis of pandal (structure for creeper crops) vegetables cultivation in Coimbatore District of Tamil Nadu. P Balaji, S Kumaresan, SD Sivakumar | 3 | 2016 |
| Retailers and consumers perspectives towards food retail P Balaji, C Karthikeyan, V Sakthirama Madras Agricultural Journal 106 (march (1-3)), 1, 2019 | 2 | 2019 |
| A study on customer based brand equity (CBBE) of refined sunflower cooking oil in Tamil Nadu P Balaji International Journal of Commerce and Business Management 8 (1), 36-41, 2015 | 2 | 2015 |
| „e-velanmai-An ICT based agro technology transfer model‟ C Karthikeyan Key speaker paper presented in the e-INDIA 09 International conference held …, 2009 | 2 | 2009 |
| Factors Influencing Profit Chain of Little Millet by Farmer Producer Organization Farmers, Processors and Marketers in Tamil Nadu, India B Parasuraman, T Mohanraj, A Vidhyavathi, C Karhikeyan, M Kathiravan Asian Journal of Agricultural Extension, Economics & Sociology 41 (12), 106-113, 2023 | 1 | 2023 |
| Impact of blockchain technology adoption in farms of FPO members S Nandhini, SD Sivakumar, B Parasuraman, V ANANDHI, ... The Indian Journal of Agricultural Sciences 93 (9), 1045-1048, 2023 | 1 | 2023 |
| Consumer Choice of Ice Creams: A Binary Logit Model of Analysis. P Balaji, N Shalini, M Santhasheela, A Vidhyavathi Madras Agricultural Journal 108, 2021 | 1 | 2021 |
A VidhyavathiProfessor (Agrl. Economics), Department of Agricultural Economics,Tamil Nadu AgriculturalVerified email at tnau.ac.in
