| Toward an understanding of parental views and actions on social media influencers targeted at adolescents: The roles of parents’ social media use and empowerment MH Lin, A Vijayalakshmi, R Laczniak Frontiers in Psychology 10, 498294, 2019 | 64 | 2019 |
| Fairness in franchisor–franchisee relationship: an integrative perspective A Shaikh, D Sharma, A Vijayalakshmi, RS Yadav Journal of Business & Industrial Marketing 33 (4), 550-562, 2018 | 30 | 2018 |
| Managing children's internet advertising experiences: parental preferences for regulation A Vijayalakshmi, MH Lin, RN Laczniak Journal of Consumer Affairs 52 (3), 595-622, 2018 | 23 | 2018 |
| Evaluating adolescents’ responses to Internet ads: Role of ad skepticism, Internet literacy, and parental mediation A Vijayalakshmi, MH Lin, RN Laczniak Journal of Advertising 49 (3), 292-308, 2020 | 22 | 2020 |
| The role of medium content and ad format congruity in influencing advertising outcomes MM Bishop, ED Brocato, A Vijayalakshmi Journal of Marketing Communications 23 (4), 371-384, 2017 | 11 | 2017 |
| Understanding parental mediation of violent television commercials A Vijayalakshmi, R Laczniak, D Brocato Journal of Consumer Marketing 36 (5), 551-564, 2019 | 10 | 2019 |
| Extending the Boundaries of #MeToo: Sexual Harassment in the Lives of Marginalised Women A Vijayalakshmi Economic and Political Weekly 53 (42), 2018 | 8 | 2018 |
| The effects of tolerance of negativity on consumers’ responses to comparative attack advertising DD Muehling, A Vijayalakshmi, RN Laczniak Journal of Marketing Communications 24 (7), 703-719, 2018 | 8 | 2018 |
| Children’s media socialisation: Parental concerns and mediation in Iran M Kordrostami, A Vijayalakshmi, RN Laczniak Journal of Marketing Management 34 (9-10), 819-840, 2018 | 7 | 2018 |
| No lockdown for abuse A Vijayalakshmi, P Dev Retrieved June 12, 2020, 2020 | 6 | 2020 |
| Domestic workers and sexual harassment in India: Examining preferred response strategies A Vijayalakshmi, P Dev, V Kulkarni World Development 155, 105875, 2022 | 5 | 2022 |
| An investigation of consumers' responses to comparative “attack” ads A Vijayalakshmi, DD Muehling, RN Laczniak Journal of Promotion Management 21 (6), 760-775, 2015 | 5 | 2015 |
| During coronavirus lockdown, women domestic workers have struggled to buy essentials, says survey. Scroll. in S Goel, P Sen, P Dev, A Vijayalakshmi | 5 | |
| Instructing Students on the Use of Behavioral Assessment in Sales Hiring. WJ Jones, A Vijayalakshmi, J Lin Journal for Advancement of Marketing Education 24, 2016 | 4 | 2016 |
| MEASURING CONSUMERS'RESPONSES TO NEGATIVE ADVERTISING: THE TOLERANCE OF NEGATIVITY (TON) SCALE A Vijayalakshmi, RN Laczniak, D Muehling American Academy of Advertising. Conference. Proceedings (Online), 123, 2015 | 3 | 2015 |
| On second thought, it is not so funny: Gender differences in emotional reactivity and emotional regulation in violent-humorous ads A Vijayalakshmi, MHJ Lin, M Kordrostami ACR North American Advances, 2015 | 3 | 2015 |
| Violent commercials: children's responses and parental mediation A Vijayalakshmi Iowa State University, 2015 | 2 | 2015 |
| The Influence Of Negatively Framed Comparative Ads On Users And Non-Users Of The Comparative Referent: Attitude Resistance RN Laczniak, K Ehrich, DD Muehling, A Vijayalakshmi American Academy of Advertising. Conference. Proceedings (Online), 168, 2011 | 2 | 2011 |
| Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection S Mukhopadhyay, A Vijayalakshmi, SP Jain Journal of Retailing 99 (3), 460-479, 2023 | 1 | 2023 |
| Predicting a mother's role in investing in children's education: A study on autonomy and empowerment from India A Vijayalakshmi, MHJ Lin, S Ricks Consumer culture theory in Asia, 82-101, 2021 | 1 | 2021 |
Russell N. LaczniakIowa State UniversityVerified email at iastate.edu
