| Role of involvement and loyalty in predicting buyer's purchase intention towards private apparel brand extensions K Sadasivan, CS Rajakumar, R Rajinikanth International Journal of Innovation, Management and Technology 2 (6), 519, 2011 | 27 | 2011 |
| Profession as a Predictor of the Effectiveness of Multiple Celebrity Endorsement-an Empirical Study in the Indian Context. K Tamizhjyothi, S Rajakumar Petroleum-Gas University of Ploiesti Bulletin, Economic Sciences Series 63 (3), 2011 | 15 | 2011 |
| Role of involvement in predicting brand loyalty R Sritharan, KT Jyothi, CS Rajakumar Asia Pacific Business Review 4 (1), 44-58, 2008 | 15 | 2008 |
| Building brands in the Indian market TK Panda Excel Books India, 2004 | 13 | 2004 |
| An empirical study on the effectiveness of celebrity advertisements KT Jyothi, CS Rajkumar Asia Pacific Business Review 1 (2), 50-62, 2005 | 12 | 2005 |
| The mediating effect of organizational learning capability on high performance work system and corporate entrepreneurship relationship CS Rajakumar, M Banumathi International Conference on Literature, History, Humanities and Social …, 2017 | 11 | 2017 |
| S.,“Emotional attachment and its impact on perceived service quality and patient satisfaction in Puducherry hospitals” K Vidhya, C Rajakumar Asia Pacific Journal of Research 1, 2015 | 9 | 2015 |
| An empirical study on perceived service quality and patient satisfaction with reference to Puduchcheri Hospitals K Vidhya, CS Rajkumar Asia Pac. J. Res. I (XIV), 189-196, 2014 | 8 | 2014 |
| Determinants of Online Purchase Decision of Green Products MRDCS Rajakumar International Journal of Engineering and Advanced Technology (IJEAT) 9 (1 …, 2019 | 7* | 2019 |
| Production, Post Harvest Handling and Marketing of Cut-Flowers in Tamil Nadu LK Balamurugan, T Jyothi, C Samudhra Rajakumar International Journal of Recent Scientific Research 5 (11), 2117-2122, 2014 | 7* | 2014 |
| An empirical study on patient delight and the impact of human and non-human factors of service quality on patient satisfaction in private hospitals K Vidhya, C Rajakumar, K Tamizhjyothi Journal of Business and Management 8 (7), 20-27, 2013 | 5 | 2013 |
| A Study of Purchase Decision of Online Shoppers towards Green Products MRDCS Rajakumar International Journal of Advance and Innovative Research 6 (1), 1-5, 2019 | 4* | 2019 |
| Purchase Decision of Online Shoppers Towards Green Products MRDCS Rajakumar International Journal of Recent Technology and Engineering (IJRTE) 8 (3 …, 2019 | 4* | 2019 |
| Consumer Preference towards Different Types of Advertisements in Social Networking Sites C Magesh, K Tamizhjyothi, CS Rajakumar NISMA Journal of Management 1, 2013 | 4 | 2013 |
| Factors influencing ‘work discretion’of corporate entrepreneurship: An empirical study M Banumathi, CS Rajakumar Asian Journal of Multidimensional Research (AJMR) 5 (2), 65-76, 2016 | 3 | 2016 |
| The Role of Middle Level Managers and Corporate Entrepreneurship MBDCS Rajakumar International Journal of Arts, Humanities and Management Studies 1 (9), 21-26, 2015 | 3* | 2015 |
| Role of Involvement in Predicting Loyalty Behaviour of Consumers Toward Private Store Apparel Brands–A Study in Chennai DCS Rajakumar, DMS Zafar Conference Master Resources, 2011 | 3 | 2011 |
| Web Service Factors and Its Impact on Online Purchase Decision of Green Consumers MRDCS rajakumar International Journal of Innovative Technology and Exploring Engineering …, 2019 | 2* | 2019 |
| Impact of in-store aesthetics and ambience on consumer impulse buying behavior A Pushpa, CS Rajakumar International Journal of Engineering and Management Research (IJEMR) 7 (3 …, 2017 | 2 | 2017 |
| Effect Of Length Of Stay On Guest Satisfaction-An Empirical Study Of Indian Hotel Industry R Rajinikanth, CS Rajakumar, CR Kumar 2nd International Conference on Business and Economic Research (2nd ICBER …, 2011 | 2 | 2011 |
TamizhjyothiAssociate Professor in Business Administration, Annamalai University, Tamilnadu, IndiaVerified email at annamalaiuniversity.ac.in
