| Immediate or delayed! Whether various types of consumer sales promotions drive impulse buying?: An empirical investigation N Bandyopadhyay, B Sivakumaran, S Patro, RS Kumar Journal of Retailing and Consumer Services 61, 102532, 2021 | 77 | 2021 |
| ‘Country-of-origin’effect and consumer decision-making A Abraham, S Patro Management and Labour Studies 39 (3), 309-318, 2014 | 54 | 2014 |
| The role of opinion leaders in high-involvement purchases: An empirical investigation PS Sarathy, SK Patro South Asian Journal of Management 20 (2), 127, 2013 | 42 | 2013 |
| A study on consumer adoption of technology-facilitated services I Roy Chowdhury, S Patro, P Venugopal, D Israel Journal of Services Marketing 28 (6), 471-483, 2014 | 37 | 2014 |
| What is a fair fare? Exploring the differences between perceived price fairness and perceived price unfairness K Katyal, V Kanetkar, S Patro Journal of Revenue and Pricing Management 18, 133-146, 2019 | 25 | 2019 |
| Consumer evaluations of brand extensions: Evidence from India SK Patro, AK Jaiswal Journal of Academy of Business and Economics 1 (2), 170-179, 2003 | 24 | 2003 |
| Brand identity and culture interaction in the Indian context: a grounded approach A Sharma, S Patro, H Chaudhry Journal of Advances in Management Research 19 (1), 31-54, 2022 | 15 | 2022 |
| Marketing flexibility interaction matrix and consumer clusters preference criteria in telecommunication sector A Sharma, MK Medudula, S Patro Global Journal of Flexible Systems Management 16, 295-307, 2015 | 15 | 2015 |
| Brand awareness and preference in rural markets S Patro, S Varshney Indian Institute of Management Kozhikode, 2008 | 9 | 2008 |
| Sustainable distribution in emerging markets–African perspective S Sarangi, S Patro, RS Kumar Transnational Marketing Journal 2 (1), 39-60, 2014 | 6 | 2014 |
| Rural marketing: The relevance, challenges and strategies SK Patro Management and Labour Studies 25 (3), 191-201, 2000 | 6 | 2000 |
| ICICI Bank: Brand Building in Retail Banking S Patro Management and Labour Studies 38 (3), 277-295, 2013 | 2 | 2013 |
| Sobha developers limited: competitive advantage through CRM PS Sarathy, S Patro Asian Case Research Journal 20 (02), 253-281, 2016 | 1 | 2016 |
| Mercury content in different organs of penaeid prawns around Rushikulya Estuary, South-Orissa coast of India S Das, SK Patro Journal of Environment and Pollution 7 (4), 251-254, 2000 | 1 | 2000 |
| Cadmium Speciation in Surface Waters of Rushikulya Estuary, East Coast of India DR Dash, D Mishra, TR Mahapatro, SK Patro, BK Sahu ECOLOGY ENVIRONMENT AND CONSERVATION 6, 217-221, 2000 | 1 | 2000 |
| The new ecological paradigm and consideration of future consequences; an integrated approach P Pachpore, P Kumar, D Israel, S Patro, SK Maji Asia Pacific Journal of Marketing and Logistics, 2023 | | 2023 |
| Influencer Marketing: An Integrative Model. PS Sarathy, S Patro South Asian Journal of Management 30 (3), 2023 | | 2023 |
| Book Review: Employees First, Customers Second: Turning Conventional Management Upside Down S Patro Management and Labour Studies 37 (1), 73-75, 2012 | | 2012 |
| Apollo Health and Lifestyle Limited: Retail Franchising in the Healthcare Industry S Patro, V Kumar Vikalpa 34 (2), 107-122, 2009 | | 2009 |
| Book Review: Marketing Channel Management—A Customer Centric Approach S Patro Management and Labour Studies 31 (3), 299-300, 2006 | | 2006 |
Ravi Shekhar KumarXLRIVerified email at xlri.ac.in
