| Impact of customer perception of value co-creation for personalization in online shopping PR Gotmare International Journal of E-Business Research (IJEBR) 18 (1), 1-20, 2022 | 6 | 2022 |
| Health hazard and occupational safety challenges for Unorganized sector workers in India MS Mukhtar, PR Gotmare Journal of Contemporary Issues in Business and Government Vol 27 (1), 2021 | 4 | 2021 |
| Impact of consumer behavior pertaining to personalization of price in an e-commerce context J Abitha Kumari J, PR Gotmare J, JAK., & GOTMARE, PR.(2021). Impact of Consumer Behavior Pertaining to …, 2021 | 3 | 2021 |
| PRICE TRANSPARENCY ISSUES AND TREATING CUSTOMER FAIRLY BY E-COMMERCE FIRMS IN INDIA. JA Kumari J, PR Gotmare Journal of Contemporary Issues in Business & Government 27 (5), 2021 | 2 | 2021 |
| A meta‐analysis exploring the relationship between perceived brand ethicality and consumer response M Geetha, AK Kaushik, J Abithakumari, PR Gotmare Business Ethics, the Environment & Responsibility, 2023 | | 2023 |
| Purchase Preferences, Digital Payments and Buying Behavior during COVID-19 in Indian States P Gotmare Digital Payments and Buying Behavior during COVID-19 in Indian States …, 2022 | | 2022 |
| Identifying The Scope For Introducing ‘Mahatma Gandhi National Rural Employment Guarantee Scheme’As An Academic Specialization: A Field Work Case Study Of Thiruvarur PR Gotmare, DB Deepthi, N Sivakami, R Shamala Journal of Positive School Psychology 6 (8), 3058-3064, 2022 | | 2022 |
| HOW COGNITIVE AUTOMATION OF MARKETING ACTIVITIES CAN TRANSFORM THE PROCESSES OF A FINANCIAL INSTITUTION J Jensolin, PR Gotmare Academy of Marketing Studies Journal 26 (1), 2022 | | 2022 |
| Impact of Perceived Brand Ethicality: An Evidence from Indian E-commerce Market in a Personalized Pricing Context JA KUMARIJ, PR GOTMARE The Indian Journal of Commerce 75 (1), 2022 | | 2022 |
| Impact of Social Media Branding for Business and Consumer Preferences: A Comprehensive Study Md Shams Mukhtar, PR Gotmare Our Heritage 68 (9), 241-256, 2020 | | 2020 |
| An Empirical Study on Change in Customer Mindset towards Online Shopping in Tier 3 and 4 Cities in India JAK PR Gotmare Our Heritage 68 (9), 222-240, 2020 | | 2020 |
| A STUDY ON THE EFFECT OF PERSONALIZED DISPLAY PRICE ON PURCHASE INTENTION IN AN ONLINE CONTEXT PR Gotmare, M Geetha 2020 AMA Summer Academic Conference, 255, 2020 | | 2020 |
| Effect of personalized pricing on online consumer behavior PR Gotmare, JAK Geetha, M | | 2020 |
| 2020 AMA Summer Academic Conference S Blanchard, A Epp, G Mallapragada | | 2020 |
| IMPACT AND EFFECT OF DEMONETIZATION ON INDIAN ECONOMY AND BANKS PR Gotmare | | 2018 |
| Implications of Personalized Pricing on Online Shopping in India AKJ Jensolin Neelakudi, 0 | | |
| Effect of mindfulness on thrift consumer behaviour PR Gotmare | | |
Jensolin Abitha Kumari JResearch Scholar, Central University of Tamil NaduVerified email at students.cutn.ac.in
