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Since 2019
Citations
2
1
h-index
1
1
i10-index
0
0
0
2
1
2017
2018
2019
2020
2021
2022
1
1
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Nagaprakash T
Professor in Management, Sri Ramakrishna Business School,Coimbatore
Verified email at srcas.ac.in
Marketing & Consumer Behavior
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An analytical study on customer-based brand equity for frequently purchased consumer goods
T Nagaprakash, V Latha
IJAR 3 (7), 598-603
, 2017
2
2017
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