| Measuring consumer motivations to share rumors: Scale development S Sudhir, AB Unnithan International Journal of Online Marketing (IJOM) 4 (3), 51-67, 2014 | 15 | 2014 |
| Exploring the relationship between emotionality and product star ratings in online reviews R Ramachandran, S Sudhir, AB Unnithan IIMB Management Review 33 (4), 299-308, 2021 | 12 | 2021 |
| Marketplace rumor sharing among young consumers: the role of anxiety and arousal S Sudhir, AB Unnithan Young Consumers 20 (1), 1-13, 2019 | 10 | 2019 |
| Role of affect in marketplace rumor propagation S Sudhir, AB Unnithan Marketing Intelligence & Planning 37 (6), 631-644, 2019 | 8 | 2019 |
| The Role of Theoretical Breadth and Student Engagement in the Use of Case Methods in Marketing Pedagogy. S Sudhir, AB Unnithan E-Journal of Business Education and Scholarship of Teaching 12 (2), 78-91, 2018 | 6 | 2018 |
| Rumors in organizational communication: a nightmare for HR managers S Sudhir Human Resource Management International Digest 26 (5), 18-21, 2018 | 3 | 2018 |
| Rumor sharing in the marketplace: what motivates the consumer? S Sudhir, AB Unnithan Indian Institute of Management Kozhikode, 2013 | 2 | 2013 |
| Rumour Sharing in the Marketplace: A Manifestation of Anxiety, Arousal, and Valence S Sudhir, AB Unnithan Indian Institute of Management Kozhikode Working papers, 2016 | | 2016 |
| Understanding Consumer Motivations to Share Rumours in the Marketplace S Sudhir Indian Institute of Management Kozhikode, 2016 | | 2016 |
| To cite this document: Subin Sudhir,(2018)" Rumors in organizational communication: a nightmare for HR managers", Human Resource Management International Digest, https://doi … S Sudhir | | |
