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MD WASHIM RAJA
MD WASHIM RAJA
Assistant Professor, XIM University
Verified email at xim.edu.in
Title
Cited by
Cited by
Year
Advertising music: An alternative atmospheric stimulus to retail music
MW Raja, S Anand, D Allan
International Journal of Retail & Distribution Management 47 (8), 872-892, 2019
362019
Multi-item scale construction to measure consumers’ attitude toward advertising music
MW Raja, S Anand, I Kumar
Journal of Marketing Communications 26 (3), 314-327, 2020
112020
“How Ad Music Attitude-Based Consumer Segmentation Can Help Advertisers”
MW Raja, S Anand, D Allan
Journal of International Consumer Marketing, 2020
92020
Effects of Ad Music Attitude on Ad Attitude, Brand Attitude, and Purchase Intention
MW Raja, S Anand, D Allan
Journal of International Consumer Marketing, 2023
22023
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Articles 1–4