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Dr Som Aditya Juyal SRHU
Dr Som Aditya Juyal SRHU
Professor of Marketing, Swami Rama Himalayan University
Verified email at srhu.edu.in
Title
Cited by
Cited by
Year
Emotional intelligence as a measure of an employee's overall effectiveness
S Barthwal, SA Juyal
Drishtikon: A Management Journal 3 (2), 140 - 176, 2012
262012
Role of females in family buying decision-making—A study among females in Uttrakhand
SA Juyal, MP Singh
Vision 13 (4), 15-23, 2009
262009
Effect of demographic factors on consumer buying behaviour of durable goods
SA Juyal
Indian Journal of Marketing 43 (12), 24-33, 2013
232013
An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India
SA Juyal
International Journal of Online Marketing (IJOM) 8 (1), 55-79, 2018
72018
Influence of medical practitioners’ attitude on the prescription Behaviour for generic medicines
S Madan, SA Juyal
Journal of Health Management 26 (1), 154-163, 2024
22024
Innovative Marketing for Entrepreneurial Success
SA Juyal, A Nautiyal
Academy of Marketing Studies Journal 26 (2), 1 - 9, 2022
22022
Influence of Media Habits on Buying Behaviour of Urban and Rural Consumers in Uttrakhand
SA Juyal
Asian Journal of Research in Marketing 4 (2), 141-150, 2015
22015
Consumer Complaint Attitude towards Durables: A Study Among Consumers in Uttrakhand
SA Juyal, A Uniyal
LBS Journal of Management & Research 10 (1), 46-58, 2012
22012
An empirical study on factors influencing store image, satisfaction and loyalty in department stores
SA Juyal
22012
Marketing Strategies for Pharmaceutical Industry
A Nautiyal, SA Juyal
Scandinavian Journal of Information Systems 34 (2), 3-38, 2022
12022
Promoting Health and Well-being through Integrative Wellness Practices: Pathways to Sustainable Development Goal 3
NP Kandwal, A Nautiyal, SA Juyal
5th International Conference on the Role of Innovation, Entrepreneurship and …, 2024
2024
Exploring Gender Dynamics in Movie Preferences: A Study of College Students’ Choices Between Bollywood, Hollywood and South Indian Movies
A Barakoti, SA Juyal, A Dobhal
2024
Influence of medical practitioners’ practice on the prescription behaviour for generic medicines
S Madan, SA Juyal
European Chemical Bulletin 12 (4), 1275 - 1292, 2023
2023
FORECAST THE DAILY INVESTMENT MARKET TREND USING A HYBRID MACHINE LEARNING TECHNIQUE
A Nautiyal, SA Juyal, K Karpagavalli, AS Kumar
2023
Influence of medical practioneers’ knowledge on the prescription behavior for generic medicines
S Madan, SA Juyal
Rethinking Business Agility during Uncertainty, 23 - 34, 2022
2022
The Role of Sales in Customer Development
A Nautiyal, SA Juyal
Stochastic Modeling & Applications 26 (3), 694 - 700, 2022
2022
Comparative Study on Work Related Stress of Public and Private Sector Bank Employees
SA Juyal, S Barthwal
JIMQUEST – Journal of Management and Technology 7 (1), 51 - 57, 2011
2011
Consumer complaint attitude towards durables: A study of consumers in Uttrakhand
SA Juyal, A Uniyal
LBS Journal of Management & Research 8 (2), 66-76, 2010
2010
THE BRANDING OR CHHOKRA
A Paninchukunnath
Vision 13 (3), 69, 2009
2009
Impact of Employer Branding Strategies on Employer Attractiveness – A Study of Management Student’s Perception towards the Insurance Sector.
SA Juyal, S Uniyal
Prajnan - Journal of Social and Management Sciences 38 (4), 15 - 25, 2009
2009
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