| Social media and changing communication patterns. K Bala Global Media Journal: Indian Edition 5 (1), 2014 | 75 | 2014 |
| Khushwant Singh: The Post-modern Columnist K Bala Mass Communicator 7 (4), 2013 | 3 | 2013 |
| What makes online gaming platforms sticky: A Study of five Indian Metros S Bose, K Bala JIMS 8M The Journal of Indian Management and Strategy 28 (3), 49-57, 2023 | | 2023 |
| Women Centric Documentary Films and Audience Reception A Vikram, Jaycey Bala, Kiran Durgesh Mass Communicator 16 (3), 4-11, 2022 | | 2022 |
| Advertising Gender and Social Media R Bala, K and Saxena | | 2022 |
| Connecting the Unconnected Gender K Bala JIMS 8M: The Journal of Indian Management & Strategy 24 (1), 2019 | | 2019 |
| 'The Stark Raving Ads' Book Review K Bala Mass Communicator 12 (4), 2018 | | 2018 |
| HEALTH AS AN AGENDA IN INDIAN POLITICS: A STUDY OF ELECTION MANIFESTOS IN 16TH GENERAL ELECTIONS K Bala, MD Chhabra Haryana Medical Journal 41 (02), 95-104, 2018 | | 2018 |
| The aim of journalism is to dialogue with readers K Bala Repartee Khushwant Singh, 2015 | | 2015 |
| A need for the news agencies in the vernacular K Bala, O Gupta Vidura, 2014 | | 2014 |
| Advertising CSR: An investment or Expenditure K Bala 8M, 2013 | | 2013 |
| Folk Media Can Play Role in Development K Bala Vidura 5 (1), 2013 | | 2013 |
| Evolution Of A Columnist: A Case Study Of Khushwant Singh K Bala Pragyaan 10 (2), 8-14, 2012 | | 2012 |
| Journalistic Works of Khushwant Singh: An Analysis of Themes and Treatment K Bala Guru Jambheshwar University of Science and Technology, Hisar, 2011 | | 2011 |
| Communicating Health through Local Media K Bala Vidura 8 (4), 2010 | | 2010 |
| Innovative Media for Brand Visibility K Bala Vidura 6 (2), 2010 | | 2010 |
| Airing the Voice of Downtrodden K Bala Vidura 4 (4), 2009 | | 2009 |
| Rural Advertising: Bridging the Urban and Rural Divide K Bala JIMS 8M: The Journal of Indian Management & Strategy 14 (3), 2009 | | 2009 |
| New Media : A Boon or Bane for Right to Privacy K Bala Mass Communicator 2 (2), 2008 | | 2008 |
| In-film advertising: New Mantra for Brand Building K Bala Vidura 4 (4), 2007 | | 2007 |
