| Influence of robots service quality on customers' acceptance in restaurants TR Shah, P Kautish, K Mehmood Asia Pacific Journal of Marketing and Logistics 35 (12), 3117-3137, 2023 | 46 | 2023 |
| Service quality dimensions of ride-sourcing services in Indian context TR Shah Benchmarking: An International Journal 28 (1), 249-266, 2020 | 30 | 2020 |
| Embracing digital companions: Unveiling customer engagement with anthropomorphic AI service robots in cross-cultural context K Mehmood, P Kautish, TR Shah Journal of Retailing and Consumer Services 79, 103825, 2024 | 24 | 2024 |
| Comprehensive view of logistics flexibility and its impact on customer satisfaction TR Shah, M Sharma International Journal of Logistics Systems and Management 19 (1), 43-61, 2014 | 19 | 2014 |
| 3PLSP scale for co‐operative dairies in Indian context TR Shah, M Sharma Asia Pacific Journal of Marketing and Logistics 24 (3), 515-532, 2012 | 12 | 2012 |
| Conceptualising the framework for effectiveness of customer value co-creation in service innovation TR Shah International Journal of Services and Operations Management 31 (1), 121-136, 2018 | 11 | 2018 |
| Linking technology readiness and customer engagement: an AI-enabled voice assistants investigation TR Shah, P Kautish, S Walia foresight 26 (1), 136-154, 2024 | 9 | 2024 |
| Customer oriented service culture and its impact on customer loyalty in organised retail context TR Shah, A Jain International Journal of Indian Culture and Business Management 11 (1), 23-42, 2015 | 9 | 2015 |
| Innovative m-car rental service quality in India TR Shah, TT Shah International Journal of Innovation Science 14 (3/4), 588-607, 2022 | 7 | 2022 |
| The role of technology readiness in students' perception and behaviour towards e-learning technologies AJ Tejas R Shah, Tejal Shah International Journal of Learning Technology 16 (3), 197-224, 2021 | 6 | 2021 |
| A greener world through Collaborative Consumption of Apparel: An Exploratory Study of consumers’ perception and preferences A Choudhary, A Jain, T Gupta, TR Shah Electronic Green Journal 1 (47), 2022 | 5 | 2022 |
| Green supply chain management: Learning from Indian chemical sector TR Shah International Journal of Business Performance and Supply Chain Modelling 11 …, 2020 | 5 | 2020 |
| Prioritising information system characteristics for managing logistics flexibility of Indian cooperative dairies TR Shah, M Sharma International Journal of Logistics Systems and Management 12 (4), 395-411, 2012 | 5 | 2012 |
| Unveiling the Impact of Social Media Influencers on Follower’s Attachment A Aggarwal, TR Shah Journal of Relationship Marketing, 1-28, 2024 | | 2024 |
| Modelling e-learning quality, self-efficacy and students' behaviour TR Shah, P Chhaniwal International Journal of Learning Technology 19 (1), 58-84, 2024 | | 2024 |
