| Leadership style, salesperson's work effort and job performance: the influence of power distance JP Mulki, B Caemmerer, GS Heggde Journal of Personal Selling & Sales Management 35 (1), 3-22, 2015 | 215 | 2015 |
| Social Media Marketing: Emerging Concepts and Applications GS G Heggde | 109 | 2018 |
| Demand management strategies role in sustainability of service industry and impacts performance of company: Using SEM approach RL Rajani, GS Heggde, R Kumar, P Chauhan Journal of Cleaner Production 369, 133311, 2022 | 14 | 2022 |
| Services redesign strategies for demand and capacity management and impact on company performance RL Rajani, GS Heggde, R Kumar Vision, 09722629221107238, 2022 | 12 | 2022 |
| Causes of Sickness and Turnaround Strategies in Public and Private Sector Organizations. GS Heggde, S Panikar Vilakshan: The XIMB Journal of Management 7 (3), 2011 | 10 | 2011 |
| Strategies for Sustainable Channel relations in mobile telecom sector G Heggde Journal of Economics and Behavioral Studies 1 (1), 7-18, 2010 | 9 | 2010 |
| The multiple mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from IT companies in Bangalore GS Heggde, GS Tampi International Journal of Indian Culture and Business Management 19 (1), 37-50, 2019 | 8 | 2019 |
| Sustainable energy challenges in realizing SDG 7 NN Dalei, PK Painuly, A Rawat, GS Heggde Affordable and Clean Energy. Encyclopedia of the UN Sustainable Development …, 2021 | 7 | 2021 |
| Channel design for effective bi-directional relations in FMCG sector GS Heggde CONFERENCE READINGS BOOK, 296, 2008 | 5 | 2008 |
| Demand management approaches in services sector and influence on company performance RL Rajani, GS Heggde, R Kumar, D Bangwal International Journal of Productivity and Performance Management 72 (10 …, 2023 | 4 | 2023 |
| Investigating the relationship between age and smart phone usage patterns: evidences from Indian smart phone users AM Sakkthivel, V Moovendhan, GS Heggde International Journal of Business Excellence 21 (3), 394-409, 2020 | 4 | 2020 |
| The economics of value, growth and relationship in a green prospective NN Dalei, GS Heggde Rivista DI Studi Sulla Sostenibilita', 2021 | 3 | 2021 |
| IMPACT OF Organisational Initiatives On Internal Branding–Evidence From Indian It Organisations In Bangalore GS Tampi, G Heggde International Journal of Human Resources Management (IJHRM) 7 (4), 1-10, 2018 | 3 | 2018 |
| Employee Response to Dimensions of Internal Branding: A literature review. G Heggde, GS Tampi IFIMs Focus: The International Journal of Management 12 (2), 2016 | 3 | 2016 |
| Capacity management strategies in supply chains-A critical review and directions for future RL Rajani, GS Heggde International Journal of Business Excellence 21 (1), 81-117, 2020 | 2 | 2020 |
| The mediating role of brand commitment and brand loyalty between brand identification and brand citizenship behaviour: evidence from it companies in Bangalore GS Tampi, G Heggde SJCC Management Research Review, 90-103, 2018 | 1 | 2018 |
| A Critical Analysis of Consumer Protection in Social Media Selling with Reference to Information Disclosures P Narayan, G Heggde Social Media Marketing: Emerging Concepts and Applications, 181-193, 2018 | 1 | 2018 |
| Benefit Perceptions and Preferences of Organic Food Customers: An Empirical Analysis of Urban Customers G Heggde, N Mekoth 5th Annual EuroMed Conference of the EuroMed Academy of Business, 2012 | 1 | 2012 |
| DigiYatra–a digital experience for air travelers G Heggde, S Khanka, A Damodaran Emerald Emerging Markets Case Studies 12 (2), 1-20, 2022 | | 2022 |
| Improving the route effectiveness of the intercity bus operators by co-optation: a data envelopment analysis V Moovendhan, G Heggde, S Agrawal, M Mukherjee International Journal of Public Sector Performance Management 9 (3), 273-283, 2022 | | 2022 |
