Shailja Bhakar
Shailja Bhakar
Associate Professor
Verified email at prestigegwl.org
Title
Cited by
Cited by
Year
Relationship between country of origin, brand image and customer purchase intentions
SS Bhakar, S Bhakar, S Bhakar
Far East Journal of Psychology and Business 10 (2), 25-47, 2013
662013
Does celebrity image congruence influences brand attitude and purchase intention?
J Paul, S Bhakar
Journal of Promotion Management 24 (2), 153-177, 2018
472018
Analysis of the Factors Affecting Customers Purchase Intention: The Mediating Role of Customer Knowledge and Perceived Value
S Bhakar, S Bhakar, A Dubey
Advances in Social Sciences Research Journal 2 (1), 2015
272015
The impact of co-branding on customer evaluation of brand extension
SS Bhakar, S Bhakar, S Bhakar, G Sharma
Prestige International Journal of Management & IT-Sanchayan 1 (1), 21, 2012
112012
Effect of Communication and Personalization on Loyalty with Trust as Mediating Variable
K Jain, S Bhakar, S Bhakar
Prestige International Journal of Management & IT-Sanchayan 3 (1), 1, 2014
82014
Customer Satisfaction or Service Quality–Identifying Mediating Variable and Evaluating Behavioral Intention Model in Hotel Industry: An SEM Approach
SS Bhakar, S Bhakar, S Bhakar
8*
Social cause related marketing and its impact on customer brand preferences
S Rajput, N Tyagi, S Bhakar
Prestige International Journal of Management & IT-Sanchayan 2 (1), 26, 2013
72013
The Effectiveness of E-Advertisement towards Customer Purchase Intention: Indian Perspective
S Bhakar, S Bhakar, K Kushwaha
Proceedings of 10th International Conference on Digital Strategies for …, 2019
42019
Impact of service quality, physical environment, employee behavior on consumer perception
S Bhakar, AK Agrawal, BK Suthar, S Verma, A Verma, K Singhal, P Singh
Prestige International Journal of Management & IT-Sanchayan 2 (2), 117, 2013
42013
Prediction of online perceived service quality using spider monkey optimisation
V Agrawal, S Bhakar, PS Rana, DC Tiwari
World Review of Science, Technology and Sustainable Development 14 (4), 376-393, 2018
12018
Factors affecting student’s attitude and student’s perception towards Mathematics
R Chauhan, S Bhadouria, S Bhakar
33rd Conference Paper on Creative and Innovative Excellence for World in …, 2017
12017
Impact of brand trust and customer satisfaction on brand loyalty
S Bhakar, S Bhakar, A Dubey
ZENITH International Journal of Business Economics & Management Research 3 …, 2013
12013
IMPACT OF PRICE PROMOTION ON BRAND EQUITY MODEL: A STUDY OF ONLINE RETAIL STORE BRANDS
SS Bhakar, S Bhakar, S Bhakar
Call for Papers, 124, 0
1
PHYSICAL ENVIRONMENT AND EMPLOYEE BEHAVIOR SHAPE CONSUMER PERCEPTION IN RESTAURANTS
SS Bhakar, S Bhakar
Prestige International Journal of Management & IT-Sanchayan 6 (1), 141-157, 2017
2017
Impact of Advertising Appeal and Celebrity Endorser on Attitude Towards Advertisement and Purchase Intention
S Bhakar, A Dubey, M Mittal, S Singh, A Nigam, N Singh, A Sharma
RESEARCH TO MANUSCRIPT, 169, 2016
2016
Examining the Effect of Psychological Empowerment, Organizational Justice on Job Satisfaction and Organizational Citizenship Behavior
S Bhakar, M Mittal, A Dubey, S Nagariya, P Paradkar, RM Niranjan
RESEARCH TO MANUSCRIPT, 187, 2016
2016
Impact of product performance and brand image on customer satisfaction
S Bhakar, S Bhakar, A Dubey
Asian Journal of Research in Business Economics and Management 3 (7), 187-200, 2013
2013
Impact of Brand Reputation on Attitudinal Loyalty and Behavioral Loyalty with Brand Trust as Mediating Variable
S Bhakar
The Mediating Effect of Brand Trust Between Brand Experience and Brand Loyalty: An Empirical Research
S Bhakar, A Dubey, D Anwar, P Sodhi, A Parashar, N Perpyani, A Mehta
WRITE A RESEARCH PAPER
SS Bhakar, S Bhakar
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