| Mobile banking adoption in an emerging economy: An empirical analysis of young Indian consumers R Priya, A Gandhi, S Ateeque Benchmarking: An International Journal 25 (2), 743-762, 2018 | 157 | 2018 |
| Impact of supply chain management practices on firm performance: Empirical evidence from a developing country AV Gandhi, A Shaikh, PA Sheorey International Journal of Retail & Distribution Management 45 (4), 366-384, 2017 | 128 | 2017 |
| Fairness in franchisor–franchisee relationship: an integrative perspective A Shaikh, D Sharma, A Vijayalakshmi, RS Yadav Journal of Business & Industrial Marketing 33 (4), 550-562, 2018 | 30 | 2018 |
| Small retailer’s new product acceptance in emerging market: a grounded theory approach A Shaikh, A Gandhi Asia Pacific Journal of Marketing and Logistics 28 (3), 547-564, 2016 | 30 | 2016 |
| Impact of customer orientation on word-of-mouth and cross-buying K Mukerjee, A Shaikh Marketing Intelligence & Planning 37 (1), 97-110, 2019 | 29 | 2019 |
| Conceptualizing fairness in franchisor–franchisee relationship: Dimensions, definitions and preliminary construction of scale A Shaikh Journal of Retailing and Consumer Services 28, 28-35, 2016 | 29 | 2016 |
| Exploring antecedents of entrepreneurial intentions among females in an emerging economy J Ali, S Shabir, A Shaikh International Journal of Social Economics 48 (7), 1044-1059, 2021 | 20 | 2021 |
| Measuring fairness in franchisor-franchisee relationship: a confirmatory approach A Shaikh, SN Biswas, V Yadav, D Mishra International Journal of Retail & Distribution Management 45 (2), 158-176, 2017 | 19 | 2017 |
| Impact of brand nostalgia on intention to purchase brand extensions: moderating role of brand attachment S Banerjee, A Shaikh Journal of Product & Brand Management 31 (7), 1005-1017, 2022 | 15 | 2022 |
| Cab-sharing services and transformation expectations of consumers: the moderating role of materialism A Shaikh, K Mukerjee, S Banerjee Benchmarking: An International Journal 30 (1), 234-255, 2023 | 7 | 2023 |
| A paradigmatic and methodological examination of market orientation research A Shaikh, P Modi, V Yadav, P Kumar The Marketing Review 18 (3), 368-401, 2018 | 2 | 2018 |
| The role of online retail website experience on brand happiness and willingness to share personal information: an SOR perspective S Banerjee, A Shaikh, A Sharma Marketing Intelligence & Planning, 2024 | 1 | 2024 |
| Entrepreneurial marketing strategy in craft-based businesses in an emerging market: a qualitative interpretivist approach AA Saiyed, A Shaikh, S Gupta Journal of Research in Marketing and Entrepreneurship 26 (2), 279-302, 2024 | 1 | 2024 |
| The differential impact of e-Service quality’s dimensions on trust and loyalty of retail bank customers in an emerging market A Shaikh, S Banerjee, B Singh Services Marketing Quarterly 44 (2-3), 121-141, 2023 | 1 | 2023 |
| How Consumers Process Online Reviews for Purchase Decision: A Grounded Theory Approach: An Abstract R Roy, A Shaikh Academy of Marketing Science Annual Conference, 371-372, 2022 | 1 | 2022 |
| Examining the impact of contextual factors in brand relationship initiation and maintenance: Evidence from bottom of pyramid markets S Banerjee, A Shaikh Review of Marketing Science 18 (1), 75-97, 2020 | | 2020 |
| Failure to Millionaire-How I Created a Successful Company and How You Can Too! K Mukerjee, A Shaikh Prajnan 46 (4), 373-375, 2018 | | 2018 |
| Patronage Distribution and Governance in VAPCOL: Girish Sohani's Dilemma A Shaikh, K Dey Sage Business Cases 1 (1), 2016 | | 2016 |
| Marketing role out plan for fresh mangoes in Pune region for Vasundhara Agri Horti Producer Company Ltd. A Shaikh Institute of Rural Management, Anand, 2011 | | 2011 |
Vanita YadavWestern Sydney University Australia, Fulbright MIT USAVerified email at mit.edu
