Ateeque Shaikh
Ateeque Shaikh
Indian Institute of Management Jammu
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Cited by
Cited by
Impact of supply chain management practices on firm performance
AV Gandhi, A Shaikh, PA Sheorey
International Journal of Retail & Distribution Management, 2017
Mobile banking adoption in an emerging economy: An empirical analysis of young Indian consumers
R Priya, A Gandhi, S Ateeque
Benchmarking: An International Journal 25 (2), 743-762, 2018
Small retailer’s new product acceptance in emerging market: a grounded theory approach
A Shaikh, A Gandhi
Asia Pacific Journal of Marketing and Logistics, 2016
Conceptualizing fairness in franchisor–franchisee relationship: Dimensions, definitions and preliminary construction of scale
A Shaikh
Journal of Retailing and Consumer Services 28, 28-35, 2016
Fairness in franchisor–franchisee relationship: an integrative perspective
A Shaikh, D Sharma, A Vijayalakshmi, RS Yadav
Journal of Business & Industrial Marketing, 2018
Measuring fairness in franchisor-franchisee relationship: a confirmatory approach
A Shaikh, SN Biswas, V Yadav, D Mishra
International Journal of Retail & Distribution Management, 2017
Impact of customer orientation on word-of-mouth and cross-buying
K Mukerjee, A Shaikh
Marketing Intelligence & Planning, 2019
Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets
S Banerjee, A Shaikh
Review of Marketing Science 1 (ahead-of-print), 2020
A paradigmatic and methodological examination of market orientation research
A Shaikh, P Modi, V Yadav, P Kumar
The Marketing Review 18 (3), 368-401, 2018
Failure to Millionaire-How I Created a Successful Company and How You Can Too!
K Mukerjee, A Shaikh
Prajnan 46 (4), 373-375, 2018
Patronage Distribution and Governance in VAPCOL: Girish Sohani's Dilemma
A Shaikh, K Dey
Sage Business Cases 1 (1), 2016
Marketing role out plan for fresh mangoes in Pune region for Vasundhara Agri Horti Producer Company Ltd.
A Shaikh
Institute of Rural Management, Anand, 2011
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