| Impacts of Binge-Watching on Netflix during the COVID-19 pandemic KT Rahman, MZU Arif South Asian Journal of Marketing 2 (1), 97-112, 2021 | 65 | 2021 |
| Working from Home during the COVID-19 Pandemic: Satisfaction, Challenges, and Productivity of Employees KT Rahman, MZU Arif International Journal of Trade and Commerce-IIARTC 9 (2), 282-294, 2020 | 57* | 2020 |
| Applications of blockchain technology for digital marketing: A systematic review KT Rahman Blockchain technology and applications for digital marketing, 16-31, 2021 | 15 | 2021 |
| Influencer Marketing and Behavioral Outcomes: How Types of Influencers Affect Consumer Mimicry? KT Rahman SEISENSE Business Review 2 (1), 43-54, 2022 | 9 | 2022 |
| Driving engagement on Instagram: A comparative analysis of Amazon Prime and Disney+ KT Rahman SEISENSE Business Review 1 (3), 1-11, 2021 | 8 | 2021 |
| Consumer adoption of technologies: A mindset-oriented approach KT Rahman, R Bansal, N Pruthi Contemporary Studies of Risks in Emerging Technology, Part B, 243-255, 2023 | 4 | 2023 |
| Smartphone usage for learning among postgraduate students KT Rahman TARAN-AWAN Journal of Educational Research and Technology Management 2 (1), 1-11, 2021 | 3 | 2021 |
| Combating Choice Overload via a Growth Mindset in the Age of Social Media KT Rahman, R Bansal Strengthening SME Performance Through Social Media Adoption and Usage, 96-105, 2023 | | 2023 |
| The South Asian Sharing Economy: Marketing Theory and Practice KT Rahman, R Bansal Handbook of Research on Stock Market Investment Practices and Portfolio …, 2022 | | 2022 |
Prof. Md. Zahir Uddin Arif (ORCID ID: 0...Professor, Department of Marketing, Jagannath University, Dhaka-1100, BangladeshVerified email at mkt.jnu.ac.bd
