Krupa Rai
Krupa Rai
K J Somaiya Institute of Management Studies & Research
Verified email at somaiya.edu
Title
Cited by
Cited by
Year
Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption
I Jacob, M Khanna, KA Rai
Journal of Business Research 116, 597-607, 2020
22020
POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS
U Wagner, I Jacob, M Khanna, K Rai
2019 Global Fashion Management Conference at Paris, 770-776, 2019
2019
Applications of Artificial Intelligence in Marketing
RAK Vinchhi DEVANG, Shroff CHINTAN, Tanna GUNJAN
Annals of “Dunarea de Jos” University of Galati Fascicle I. Economics and …, 2019
2019
THERAPEUTIC BUYING: A TEMPORARY RELIEF FOR AN EMOTIONAL DISEQUILIBRIUM AMONG WOMEN IN MUMBAI
KA Rai, AS Joseph
2018 Global Marketing Conference at Tokyo, 592-593, 2018
2018
FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL-THE CASE OF MIRCHI & MIME IN MUMBAI
I Jacob, M Khanna, KA Rai
2018 Global Marketing Conference at Tokyo, 1077-1078, 2018
2018
Shopping is a Serious Affair: Alleviating Negative Emotions through Retail Therapy
SM Krupa A Rai, Ajoy Joseph
IOSR Journal of Business and Management (IOSR-JBM) 1, pp 01-07, 2018
2018
ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY
I Jacob, M Khanna, K Rai
2016 Global Marketing Conference at Hong Kong, 65-66, 2016
2016
ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS
M Khanna, I Jacob, K Rai
2016 Global Marketing Conference at Hong Kong, 1686-1687, 2016
2016
Brand of a Product Dominates the Impulsive Buying in Consumers: A Primary Assessment
KA Rai
Researchers World -Journal of Arts, Science & Commerce 5 (1(I)), 57-66, 2014
2014
The primary assessment on growing issues of physical violence against women
S Jaiswal, KA Rai
MERC Global’s International journal of social science and management 1 (2 …, 2014
2014
Impulsive Buying-Influence on women
KA Rai
International Journal of Multidisciplinary Research (IJMR) 2 (3(III)), 68, 2013
2013
Compulsive Buying: A Booster or Hindrance
KA Rai
Indian Journal of Commerce & Management Studies 4 (2(I)), 64-69, 2013
2013
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Articles 1–12