| Attribution analysis of luxury brands: An investigation into consumer-brand congruence through conspicuous consumption I Jacob, M Khanna, KA Rai Journal of Business Research 116, 597-607, 2020 | 80 | 2020 |
| Applications of Artificial Intelligence in Marketing RAK Vinchhi DEVANG, Shroff CHINTAN, Tanna GUNJAN Annals of “Dunarea de Jos” University of Galati Fascicle I. Economics and …, 2019 | 43 | 2019 |
| Possession Attachment toward Global Brands: How the “World of Barbie” is Shaping the Mindsets of Millennial Girls U Wagner, I Jacob, M Khanna, KA Rai Journal of International Consumer Marketing 33 (4), 434-451, 2021 | 8 | 2021 |
| Applying SERVQUAL model to hearing and speech impaired staff in the fine-dine SME sector for assessing service outcomes I Jacob, M Khanna, KA Rai Journal of Strategic Marketing, 1-15, 2022 | | 2022 |
| ISTANCED ASSETS-WE OWN IT, BUT WE DON’T’: A STUDY OF BRAND–CONSUMER ARCHETYPICAL BEHAVIOR IN THE SHARED ECONOMY ENVIRONMENT I Jacob, K Rai, M Khanna, D Muni, M Shah Global Marketing Conference, 1587-1591, 2020 | | 2020 |
| POSSESSION ATTACHMENT TOWARDS GLOBAL BRANDS: THE “WORLD OF BARBIE” SHAPING THE MINDSET OF YOUNG INDIAN GIRLS U Wagner, I Jacob, M Khanna, K Rai Global Fashion Management Conference, 770-776, 2019 | | 2019 |
| THERAPEUTIC BUYING: A TEMPORARY RELIEF FOR AN EMOTIONAL DISEQUILIBRIUM AMONG WOMEN IN MUMBAI KA Rai, AS Joseph Global Marketing Conference, 592-593, 2018 | | 2018 |
| FROM DIFFERENTLY-ABLED TO DISTINCTLY–ENABLED: CREATING SOCIAL CAPITAL USING SERVQUAL MODEL-THE CASE OF MIRCHI & MIME IN MUMBAI I Jacob, M Khanna, KA Rai Global Marketing Conference, 1077-1078, 2018 | | 2018 |
| Shopping is a Serious Affair: Alleviating Negative Emotions through Retail Therapy SM Krupa A Rai, Ajoy Joseph IOSR Journal of Business and Management (IOSR-JBM) 1, pp 01-07, 2018 | | 2018 |
| ANALYZING THE CROSS CULTURAL IMPACT OF THE “WORLD OF BARBIE” ON YOUNG INDIAN GIRLS IN SHAPING THEIR MINDSET TO BELONG TO A TRANSNATIONAL IMAGINED COMMUNITY I Jacob, M Khanna, K Rai Global Marketing Conference, 65-66, 2016 | | 2016 |
| ANALYSING INFLUENCERS IN CONSUMER-BRAND RELATIONSHIP FOR HERITAGE BRAND IN PERSONAL CARE CATEGORY BY CONDUCTING SYMMETRIC, CAUSAL AND ASYMMETRIC TESTS M Khanna, I Jacob, K Rai Global Marketing Conference, 1686-1687, 2016 | | 2016 |
| Brand of a Product Dominates the Impulsive Buying in Consumers: A Primary Assessment KA Rai Researchers World -Journal of Arts, Science & Commerce 5 (1(I)), 57-66, 2014 | | 2014 |
| The primary assessment on growing issues of physical violence against women S Jaiswal, KA Rai MERC Global’s International Journal of Social Science & Management 1 (2), 59-66, 2014 | | 2014 |
| Impulsive Buying-Influence on women KA Rai International Journal of Multidisciplinary Research (IJMR) 2 (3(III)), 68, 2013 | | 2013 |
| Compulsive Buying: A Booster or Hindrance KA Rai Indian Journal of Commerce & Management Studies 4 (2(I)), 64-69, 2013 | | 2013 |
Isaac JacobK J Somaiya Institute of Management,IndiaVerified email at somaiya.edu
